Attracting Ideal Clients

Success Secrets: Express Gratitude to Attract More Positive Outcomes

One of the qualities you need to possess to build a successful business is gratitude. You will benefit by being grateful for what you have in your life and in your business. It’s easy to focus on the negative. It can be hard to focus on the positive.

Make it a habit each day to express gratitude for what you have. You can do this alone and in silence or however you want. When you acknowledge what you already have that you appreciate, you are more likely to attract similar things into your life.

This practice also works with clients. Express gratitude for the clients you have. It’s also worthwhile to acknowledge your clients with thanks. Send them a thank you card. Send an ecard. Send a gift. Find some special way to say thanks for their business.

Express Gratitude to your Clients!

Take time to express gratitude and you will live a richer life. You will have riches that extend beyond wealth.

Attraction Marketing Secrets: How to Use Email to Generate Leads and Earn Sales

Email marketing is one of the most cost effective strategies to communicate your message to prospective clients. Building a permission based email list is a great strategy to leverage the internet.

You can create short text based email messages or very professional, graphic laden messages. There are benefits to each.

Here are some quick tips to make your email messages more effective:

1. Develop a communication schedule

When you first get started, you can skip this step. But, the more messages you send, the more it becomes necessary to schedule your email communications so you don’t over-market to your list.

Use a word processing file or a spreadsheet to list the days of the month, your target audience and the message. Then, make a note when you email the message.

2. Write compelling email messages

Many of the top internet marketers use short text email messages to market their products online with great results. You can use the same strategy.

Send Email Messages Consistently to your List!

You can also use an email marketing tool like Constant Contact to send professional looking email messages. Keep your messages simple and send them consistently. The more complex the email, the harder it is to maintain over time. If you create an ezine, don’t add make it too long. Keep it simple and people will be more likely to read it.

3. Include a strong call to action

The purpose of a promotional email message is to drive traffic to a web page. Don’t worry about making the sale. Just get the click. Keep the copy short and compelling and then lead your prospect to a website.

4. Schedule messages for maximum response

When you send a message may be as important as what’s in the message. Most people receive too many email messages and don’t open all the messages they receive. You need to time your message to go out when you expect people to read it. Some people think Tuesday is a great day to send messages. People are caught from their Monday email and might be more likely to open a message with a compelling subject line.

One of the most important elements for having someone open an email message is the subject line. Make the subject line interesting and enticing.

5. Track your results and make adjustments

Marketing is an art as much as it is a science. If you want to increase your results, you will need to track your results and make adjustments along the way.

Many of the top marketers in the world use email to generate sales online. You can use email marketing to grow your business. You can use it to develop trust and rapport, offer special discounts and generate sales online.

Rick Cooper
The Attraction Marketing Expert
Sales and Marketing Success Coach

Join me for a Free Teleseminar on December 30th:

How to Market your Business Online

Click here for more details:
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Success Secrets: Set Annual Goals

Successful people set annual goals. They set a lot of goals, but in particular, they set annual goals. New Year's Resolutions are a form of annual goals, but they have limitations. If you want to truly make progress in your life and in your business, then sit down each year and write down your goals for the next year.

What do you want to accomplish in the next year? How much revenue do you want to generate? What income do you want to earn? What major projects do you want to implement? How many followers do you want on Twitter?

Questions steer focus. When you set goals, you begin a process of asking yourself questions which will lead you to answering them.

Read your Goals Daily!

Make your goals specific and timebound. Make them achievable, believable and conceivable.It's okay to set stretch goals. Some people call them Big, Hairy, Audacious Goals (BHAGs).

Keep your goals in front of you. Review them often. Ask yourself how you're going to achieve your goals.

Join me for a Free Teleseminar on December 29th, 2009:

Set Powerful and Strategic Goals for 2010

Click here to sign up or learn more:
http://bit.ly/7vRNFK

Attraction Marketing Secrets: How to Use your Blog to Attract Clients

Posting to a blog is a great way to attract clients. The internet is an amazing source of information and you can provide value by writing a blog and sharing your expertise.

People often turn to blogs because they contain specialized information. You can build an audience and attract clients if you post quality content that educates and informs people.

So, how do you get started with a blog? Here are a few quick ideas that will help you get started.

1. Select a theme and a title

A blog is a communication tool. It allows you the capability to share information that other people will find useful. In order to create a resource that people will come back to, you need to limit the topics you write about. You need to select a theme.

You also need to select a title for your blog. And you should consider using the title for the website domain or url.

2. Choose a design

Writing consistently to a blog can position you as an expert. It can help to increase your visibility. It can also help you to establish strong relationships with influential bloggers.

One of the ways you can communicate your expertise is to use a professional design for your blog. Many of the online blogging tools like Typepad offer a variety of professional templates. For a more customized design you can find a Wordpress designer who can create a customized design for you. Another tool you can use is Blogger. It’s simple and easy to use.

I use both Typepad and Wordpress. I love Typepad. I can create as many blogs as I want. Wordpress is flexible, but it’s a pain to have to debug the code at times.

A Blog is a Communication Tool that Allows you Attract Clients!

3. Add navigation options

One of the unique characteristics of a blog is the ability to sort and categorize posts by category or period (day, week, month).

Many blogging tools will allow you to create tabs with different content. This makes the blog more like a traditional website.

4. Write blog posts

One of the most challenging aspects of creating a blog is to actually post content over time. Many people create blogs but few actually post content to their blogs consistently over time.

One of the ways to simplify this process is to create a routine and create an ongoing series of posts on a topic. This is similar to the way newspapers have columns, a daily or weekly article on a topic.

For example, this blog post is part of a series of blog posts I wrote for an ebook. I wrote the ebook and now am posting to my blog one at a time. This also gives me the opportunity to optimize each post before I publish the ebook.

5. Add an opt-in box

One of the reasons to create a blog is the ability to generate leads. You can use a blog to generate leads by adding an opt-in box and offering a free resource people can opt-in to receive.

Starting a blog is a great way to share information that provides value and positions you as an expert. Select a theme that will attract attention and that you’re passionate about.

Post content to your blog consistently. Repurpose content from articles, teleseminars and classes. You will demonstrate your expertise. You will build a following. You will attract clients who want to work with you! Happy blogging!

Looking for more strategies to market your business online? Attend my Free Teleseminar on How to Market your Business Online. Click here for more details:http://bit.ly/3EhOB5

Rick Cooper

The Attraction Marketing Expert

Success Secrets: Set Goals to Accomplish Amazing Results

If you want to accomplish amazing results, then you need to set goals. This is one of the single best ideas to building a successful business. You get what you focus on. And goals allow you to focus on moving forward in your business.

There are few other strategies as powerful as writing down your goals for what you want to accomplish. Set goals. Remember the ABCs of goal setting. Goals should be Achievable, Believable and Conceivable.

A goal is a dream with a deadline. So, make sure goals have a deadline.

Here are a few questions to ask yourself: What are your goals? What’s your most important goal? What are you doing to accomplish it?

Where are your goals? Here’s another quick tip for you. Write your goals in your journal. This is a great place to keep your goals.

Focus on your Goals Every Day!

I have a challenge for you. I encourage you to read your goals at least once a week. And ideally, read them daily.

This will accelerate your performance and increase your results.

Leverage the Power of Intention - Part 1

The Power of Intention is a powerful force that can help you massively increase your results! Are you ready to set powerful intentions?

What do you intend to do? Do you usually accomplish what you intend to do or do you fall short? Intentions are powerful. It's a mistake to set intentions and fail to follow through. It diminishes your personal power.

So, what is an intention? An intention is a desire for things to be a certain way or for you to act in a certain way. The amazing thing is that if you believe and have faith in your intentions, they will often come true in a mysterious or magical way. This is due in Iarge part to the law of attraction.

Start Small - Set an Intention to Have a Cup of Coffee!

When should you set intentions? Intentions can be set on a daily basis. You can start small and work your way up. For instance, you could have an intention to have a cup of coffee. That will lead you through a series of steps to obtaining that cup of coffee. But, it started with the intention.

In Part 2 of this post, I'll share how to set powerful intentions!

Set an intention now to learn more. To help you get started, I'm giving away books.

Click Here to Find Out How to Win Books

Rick Cooper
Sales & Marketing Success Coach

Attraction Marketing Secrets: 5 Simple Steps to Write an Article that Attracts Clients

One of the best ways to attract clients is by positioning yourself as an expert. To gain recognition, you need to demonstrate your knowledge as an expert. One of the techniques you can use is to write articles.

You can write articles and post them on the internet to attract clients. You can post the article on article directories on the internet. You can include a byline with a link to drive traffic to a web page, blog or lead capture page.

So, what are the steps to write an article?

1. Select a topic

What topic should you select? If you’re not sure where to start, brainstorm a list of potential topics. Select 5-10 topics you feel you could write an article about. Then, pick one and get started. You may find it helpful to write several articles at a time. Once you get into a rhythm, it’s easy to continue writing a few more articles.

2. Create a title

A title helps to refine the content for the article. Create a title early in the process. You can always change the title later. The title of an article is critical. You need to grab the attention of a reader and draw them into the article. The title of an article should be about 5-10 words. It should clearly identify the content of the article and it should imply a benefit to reading the article. You can also create a subtitle. You should also use keywords to increase search engine optimization (SEO).

3. Draft an outline

You may feel comfortable simply starting to write the article. But, for many people who suffer from writer’s block, it helps to draft an outline. Create a short list of points you want to cover in the article. Make sure that you communicate the value you promised in the title of the article.

4. Write content

The next step is probably the most challenging. It takes about an hour to write a 500 word article. An article should be about 350 to 700 words. You can check the word count using your word processing software.

Don’t worry about trying to make the article perfect at this stage. If you’re writing several articles, just type the words. You can edit the article later.

5. Edit the article

The final stage of writing an article is to edit it. 80% of the work is done. Now, it’s time for the last 20%. There are several stages to editing. Read the article and look for any gaps that need to filled. Review the article to make sure that it flows nicely. Finally, add keywords to make the article more search engine friendly.

In Your Byline, Explain Why You Are the Expert!

Write a byline, 4-5 sentences about you, for your article that explains why you are the expert and include a link to a website, blog or lead capture page. This is your opportunity to generate a lead.

Another benefit to writing articles is that it creates content that can be repurposed. You can use the information in an article on a blog, a teleseminar a product or a class. If you see the value in writing articles, then make a commitment now to write an article in the next week. Good luck and happy writing!

Take Action,

Rick Cooper
The Attraction Marketing Expert
Sales & Marketing Success Coach

Time for a Change – How to Improve your Blog

Make your blog more relevant and effective. Have you ever felt like your blog was ready for a facelift? What’s holding you back from making the change?

I recently decided to make some changes to my blog. I just felt like it wasn’t looking as good as it could.

How long did it take me to make the changes? About 10 minutes!

How did I do it? I used Typepad. I’ve had the opportunity to use Wordpress, Blogger and Typepad. While Wordpress sites look great, they’re not the easiest to change. And you might need help from a Wordpress developer to make the changes.

I haven’t used Blogger in years, but the interface seemed a little clunky to me. Maybe it’s changed since then.

On the other hand, Typepad is easy and flexible. It’s to blogging what Constant Contact is to email marketing: simple, flexible and cost effective.

If you feel like your blog is due for a change, then just do it. You can make a plan if you want, but it’s okay to just pick a new template and go with it. Change doesn’t have to be hard!

Rick Cooper
Sales & Marketing Success Coach

Success Secrets: Persistence

Building a successful business takes a lot of effort and it takes persistence. If you want to run a business that you’re passionate about and that generates a profit, you need to be in it for the long haul.

The Challenge:
The challenge is that it’s too easy to give up. Even though you want something, it doesn’t mean you will be able to accomplish it easily. I’m in favor of adopting a positive mindset. At the same time, you need to be realistic.

Jim Collins, in his excellent book, Good to Great, talked about Confronting the Brutal Truths. That means recognizing the problems in your business and doing something about them. You need to make some hard decisions from time to time to keep moving forward.

Failure is part of success. Not everyone succeeds on the first try. The important thing is to stay in the game and keep playing.

Your Opportunity:
If you are willing to persist, you will eventually win. You will experience success along the way. One of the ironic characteristics of success I have noticed is that you can experience success and failure on the same day. You can receive good news and bad news at the same time.

One of my success coaches Andrew Barber-Starkey explained the importance of celebrating your successes. You need to acknowledge and reward yourself for your successes. That will encourage more success in the future. Reward what you want to see more of.

Persistence is one of the keys to success and I encourage you to keep going even if you need to make some adjustments along the way.

Rick Cooper
Sales & Marketing Success Coach

Click here to Book a Free Coaching Session

Partner with People to Team Up and Increase your Success

One of the strategies that has made me successful is to partner with people. Building a business takes time and effort. As a solopreneur, there's a lot of work to do. You can delegate tasks, but it can be challenging to hand off the right tasks.

If you want to increase your results, look for opportunities to team up. I value people and look for people to partner with. I have been fortunate to find many other entrepreneurs to work with over the last 6 years.

I have gained value from working with coaches and mentors. I have also gotten a lot of value from the relationships I have developed with my fellow business owners.

I recently teamed up and wrote a book with Joy Klepac, Todd Lay, Sonika Tinker, Brian Brunckhorst, Linda Distler and Keith Huggett.

The book is called Seize your Opportunities. It's a collection of tips, strategies and stories to help you identify opportunities to help you succeed in your business.

Seek Out People You Can Partner With!

Who can you partner with? How would you benefit from developing relationships with other business owners?

I encourage you to actively seek out people you can partner with. It can make all the difference in the world!

Click Here to Get your Copy of Seize your Opportunities