Attracting Ideal Clients

Todd's Tips to Follow Up After Business Mixers

My guest on the show this week, Todd Lay from SimpleBackOffice, posted a video on his blog. Click below to see the video on his blog.

Video: Useful Techniques for FollowUp After the Business Mixer!

In the video, Todd shares some great tips on what to do when you get back from a mixer. I liked the tips he shared for putting contact information into multiple contact management systems and social networks. It's a great tip.

Listen to Todd as he spoke with us on Attracting Ideal Clients on November 12th.

Communicate with your Database through Video Marketing

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http://feeds.feedburner.com/AttractingIdealClients

Todd Lay is November 12th Guest on Attracting Ideal Clients Show

Tune in on November 12th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to use video marketing to communicate with your database.

Attracting Ideal Clients on BlogTalkRadio
Communicate with your Database through Video Marketing
November 12th (Episode 23)
3pm Pacific / 5pm Central / 6pm Eastern

What you'll learn:

1. *What you need to record a video
2. *What to say in a video message
3. *Where to store the video files
4. *What to say in an email message announcing a video

Special Guest: Todd Lay

Tune in monthly on the 2nd Wednesday at 3pm Pacific Time:

http://www.blogtalkradio.com/thepdapro

Listen online (live or archived).

Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest:
Todd Lay

An expert at streamlining workflow processes, Todd Lay has been an entrepreneur since he was 19.  Frustrated with the number of administrative tasks that bogged him down while running his own small businesses, Todd decided to create a virtual business support services company to assist others facing the same challenges. SimpleBackOffice was the result. SimpleBackOffice provides full and part-time assistants for administrative, bookkeeping, payroll,  and other business tasks. Virtual assistants represent a significant savings over hiring in-house personnel, and help avoid the frustration and inefficiency of trying to do it all yourself.Look for SimpleBackOffice in INC Magazine in April 2008!

Learn more about Todd at www.SimpleBackOffice.com

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach

Moving from Action to Attraction

What's this attraction process all about? Is it magical? Is it supernatural? Well, there may be some of that. But, there's also a very practical element to the attraction process and it starts with taking action.

Most people take far too little action. They stumble and bumble, don't really do much to move them forward. If you want to be successful, then you need to take action.

What kind of action are we talking about? You need to go out and meet people, you need to network, you need to pick up the phone and call people, you need to send cards and letters, you need to send email, you need to join social networking sites and connect with people, and you need to communicate a clear and consistent message that attracts people to you.

If you want success, you need to take action!

If you're interesting in learning more about how to attract your ideal clients, I'd be happy to talk with you one-on-one. I offer a one-time FREE coaching session.

Click below for more details:

http://www.thepdapro.com/Coaching.asp

Barbara Beal Lopez October 15th Guest on Attracting Ideal Clients Show

Tune in on October 15th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to craft an effective elevator pitch to attract clients.

Attracting Ideal Clients on BlogTalkRadio
How to Attract Clients With a Powerful Elevator Pitch
October 15th (Episode 22)
3pm Pacific / 5pm Central / 6pm Eastern

Special Guest: Barbara Beal-Lopez

Tune in on the 2nd Wednesday at 3pm Pacific Time:

http://www.blogtalkradio.com/thepdapro

Listen online (live or archived).

Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest:
Barbara Beal-Lopez

Barbara Beal-Lopez, The Elevator Pitch Coach with Brightfarm Productions, believes that everything in business STARTS with an introduction.  Before someone sees your website, your marketing materials and what you have to offer, there’s your Elevator Pitch – your verbal commercial you use on a daily basis.  Every business, no matter the industry, has something compelling and unique to offer, and Barbara enjoys nothing more than helping her clients introduce themselves with high impact.

Barbara has been a professional commercial writer for over five years, and has written video short commercials that have been used in e-mail marketing campaigns, websites, tradeshows and even television.  Barbara has developed a comprehensive Elevator Pitch Coaching program that assists business professionals with creating a professional elevator pitch, and teaches her program through private coaching sessions and workshops.

Learn more about Barbara at www.TheElevatorPitchCoach.com

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach

What are you doing to attract clients?

Is it just my imagination or have people slowed down their efforts to attract clients? I think the whole world just slowed down over the last few weeks to watch the financial crisis in the same way as traffic slows down to gaze at a car accident on the side of the road!

Get over it! If you want something to happen, you're going to have to do it yourself! Life goes on.

So, by all means, keep taking action. Keep looking for opportunities to grow your business. The interesting thing is that people will keep doing business. Sure, people have tightened their purse strings for the moment, but things will ramp up again.

Use the pause to reflect and to think about your strategy. This is a good time to look back at what's working and what's not. Make some changes and get going again.

Look for opportunities to grow your business!

If you'd like some great ideas on how to improve your strategy, join us for the next Success Strategies Call.

Wayne Kelly September 10th Guest on Attracting Ideal Clients Show

Tune in on September 10th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to get booked for radio show interviews.

Attracting Ideal Clients on BlogTalkRadio
How to Get Booked for Radio Show Interviews
September 10th (Episode 21)
3pm Pacific / 5pm Central / 6pm Eastern

Special Guest: Wayne Kelly

Tune in every Wednesday at 3pm Pacific Time:

http://www.blogtalkradio.com/thepdapro

Listen online (live or archived) or call (646) 478-4558 and ask a question during the show.

Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest:
Wayne Kelly, On-Air Publicity Expert

Wayne Kelly is successful Media coach, Speaker and Morning Radio DJ. He’s interviewed thousands of people from UFO experts to inventors of self closing toilet lids to Celebrities like Richard Simmons, Dr Phil and Lionel Richie and Motivational speakers like T. Harv Eker, Mark Victor Hansen, and Stedman Graham.

Wayne now coaches Authors, Speakers and Coaches to use the media to build their brand, share their expertise, and become a resource to the media. His clients from around the world no longer fear the media, but use it to share messages with millions of listeners. For more information, visit http://www.onairpublicity.com.

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach

Jill Lublin September 3rd Guest on Attracting Ideal Clients Talk Show

Tune in on September 3rd for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to get referrals, build your client base, and expand your business by making a name for yourself.

Attracting Ideal Clients on BlogTalkRadio
How to Get Referrals, Build your Client Base, and Expand your Business by Making a Name for Yourself
September 3rd (Episode 20)
3pm Pacific / 5pm Central / 6pm Eastern

Special Guest: Jill Lublin

Tune in every Wednesday at 3pm Pacific Time:

http://www.blogtalkradio.com/thepdapro

Listen online (live or archived) or call (646) 478-4558 and ask a question during the show.

Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest:
Jill Lublin, Author, Speaker and Founder of Promising Promotion 

Praised as a modern-day Dale Carnegie for how to be influential, Jill Lublin authored the bestselling book Get Noticed…Get Referrals:  Build Your Client Base and Your Business by Making a Name for Yourself (McGraw-Hill, June 2008).  She is also the coauthor of two other national bestselling books, Networking Magic which rose to #1 on the Barnes and Noble charts for three weeks, and Guerrilla Publicity, the PR bible.  Jill is the founder of GoodNews Media, Inc. and hosts the TV program, Messages of Hope, and the nationally syndicated radio show, Do the Dream. In addition she has created two audio programs, three DVD training videos, and a workbook.

Jill is a popular international speaker who teaches powerful publicity, networking, and how to be influential techniques. As the CEO of the strategic consulting firm, Promising Promotion, Jill has trained companies in innovative techniques to improve bottom line results. In the past twenty years, she has worked with ABC, NBC, CBS, and other national media, and knows what the media wants.

Jill has been featured in The New York Times, Women’s Day, Fortune Small Business, Inc, and Entrepreneur Magazine, and on ABC and NBC radio and TV national affiliates. 
Her website is:  www.JillLublin.com.

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach

Tod Novak is Guest on August 27th Attracting Ideal Clients Talk Show

This episode has aired. Click below to listen online or download the file and listen on your MP3 player.

Special Guest: Tod Novak

Attracting Ideal Clients on BlogTalkRadio
How to Have Instant Rapport with Everyone You Meet - Over the Phone, In Person or through Email
August 27th (Episode 19)
3pm Pacific / 5pm Central / 6pm Eastern

Click Here to Listen:

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest:
Tod Novak, CEO, The Novak Group 

Tod Novak is a one of a kind, results-driven entrepreneur and people motivator who is considered one of the top sales and communication experts in the world today. He defied insurmountable obstacles in childhood to become an American success story and is referred to as “Americas Sales and Motivational Expert”. Unlike any other speaker, Tod’s formal education stopped with the fifth grade and while other kids were in school, Tod was being schooled in the real world of business starting his first of 27 businesses at the age of 9. Now 35 years later at the age of 44, Tod has a lifetime of “real world” business experience. In one project alone, Tod increased one of his client’s profits 400 million dollars.

Tod has become a leading professional speaker, author and CEO of The Novak Group. His clients have come from  virtually every type of industry including, health care, call centers, banking, franchises, class action law, manufacturing, technology and direct sales with clients like Comcast, Ford, Liberty Mutual, AOL, Healthpoint surgical and State farm. Tod has appeared on national radio and TV and has authored numerous articles. His compelling new book is called “Has Technology Left Us Speechless?” Tod is a proud member of the National Speakers Association and president of NSA New Mexico, and is a board member of the Greater Albuquerque Chamber of Commerce. www.TheNovakGroup.com

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach

Nancy Michaels is Guest on August 20th Attracting Ideal Clients Talk Show

Tune in on August 20th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about Marketing to Attract your Ideal Client

Attracting Ideal Clients on BlogTalkRadio
Marketing to Attract your Ideal Client
August 20th (Episode 18)
3pm Pacific / 5pm Central / 6pm Eastern

Special Guest: Nancy Michaels

Tune in every Wednesday at 3pm Pacific Time:

http://www.blogtalkradio.com/thepdapro

Listen online (live or archived) or call (646) 478-4558 and ask a question during the show.

Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest:
Nancy Michaels, CEO, Impression Impact
•    Is the author of five books on marketing for small businesses, including Perfecting Your Pitch, (Career Press 2005) Off The Wall Marketing Ideas, (Adams Media 2000), How To Be A Big Fish In Any Pond, Media Madness, and A to Z to Visibility

•    Has spoken in 42 states to more than 60,000 entrepreneurs on behalf of such clients as Xerox, Office Depot, AT&T, Staples, Cendant (Avis and Budget Rental Cars), Constant Contact, among many others

•    Is the first recipient to win the Tom Peters WOW! Project Personified Award (2002) that hails individuals who take on WOW! projects.  The WOW! Project was a cover story for Fast Company magazine

•    Acts as Lead Consultant and host of Office Depot.com’s Web Café Series of on-line seminars geared toward small business owners (http://www.officedepot.com/webcafe)

•    Is Inc.com’s Solo Business Expert on sales, marketing and business development issues for the solo entrepreneur (http://www.inc.com/resources/solo)

•    Served as Small Business Editor at US News & World Report, and the Small Business Marketing Expert for Entrepreneur Magazine. She is a regular contributor to Franchise Update and has been featured in The Wall Street Journal, Fortune Small Business (FSB), Success Magazine, The New York Post, Franchising Magazine, among numerous other publications

•    And her speaker team, have conducted more than 600 seminars in three years on behalf of a national retailer where sales increased 200 to 300 percent on the days of these events

•    Was a nationally syndicated newspaper small business columnist for Scripps-Howard News Service (1999 – 2000)

•    Nancy also was the publicist for Matt Lauer (currently co-host of the Today show)

•    Nancy is the President of her marketing company, Impression Impact, which she launched in 1990 and Founder of the Grow Your Business Network (http://www.growyourbusinessnetwork.com/)

•    In the spring of 2005, Nancy became very ill and underwent a liver transplant due to liver failure.  She is the grateful recipient of a donor liver.  Find out how you can become a donor at http://www.organdonor.gov.

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach

Brooke Ferguson is Guest on August 13th Attracting Ideal Clients Talk Show

Tune in on August 13th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about How to Grow a Healthy Small Business.

Attracting Ideal Clients on BlogTalkRadio
How to Grow a Healthy Small Business
August 13th (Episode 17)
3pm Pacific / 5pm Central / 6pm Eastern

Special Guest: Brooke Ferguson

Many business owners find themselves taking on too many tasks, feeling overwhelmed and struggling to survive.  Learn the tricks of the trade to build yourself out of a job and into the lifestyle you love!  Find out how to increase revenue, expand your company vision, outsource and delegate to others, decrease busywork, and create the lifestyle of your dreams!    

Learn what gets in the way of us growing our business & how we can better achieve our business goals…

• Learn how Self-limiting behaviors get in the way of your growth.

• Determine how to set specific goals that Define: WHAT, WHY, HOW.

• Find out how being an “owner centered” organization stunts growth.

• Identify your strengths and outsource the rest.

• Reclaim your life by creating the Lifestyle and Business of your dreams!

Tune in every Wednesday at 3pm Pacific Time:
http://www.blogtalkradio.com/thepdapro

Listen online (live or archived) or call (646) 478-4558 and ask a question during the show.

Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest:
Brooke Ferguson, Founder and CEO of Growing Places Consulting
Brooke Ferguson is the founder and CEO of Growing Places Consulting, Inc. She teaches business owners how to systematically grow their business to create the lifestyle of their dreams. Brooke holds a BS in Education and a Masters in Business Administration. She believes that business owners can have the lifestyle they want and can show you how to get there. Have More Time and More Money to do what you love, More Often Guaranteed.

Brooke is an educator in her community and has coordinated a speakers series entitled Business Growth and Wealth Management Strategies with other top professionals to further promote business education. Brooke is also a part of the Small Business Advocacy Group that reports to the Governors Office for the State of California. She addresses real life issues that affect small to mid-size business owners and advocates reform to policies to improve the economic climate for business growth and development. Through her doctorate program, she is proving that companies focused on creating a culture of innovation and execution improve bottom line profits and simultaneously increase employee satisfaction. Her personal motto is Kaizen which means continual change for the better. Her website is http://www.growingplacesconsulting.com.

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach