Attracting Ideal Clients

Facts and Stats on Twitter as a Social Network

One of my favorite Social Networking sites in Twitter. One of the reasons I like it is that communication is limited to 140 characters per message. It forces you to be brief.

One of the other advantages to Twitter is that unlike most other sites, people "follow" you rather than connecting with you. If you are interesting and have something to offer, you can grow your network quickly.

I joined Twitter in July 2008. I set a goal of having 100 followers by the end of the month and 1,000 followers by the end of 2008. And I'm happy to report that as of Dec. 29th, I have 1,058 followers!

Click Here to Follow Me

What does that mean? How does that benefit me as an entrepreneur? Twitter gives you the capability to communicate individually and in mass. I can post a message that could be read by any of my followers, or anyone else who visits my page.

Use Twitter to Drive Traffic to your Website or Blog

There have been times that I mentioned a free resource or an event and seen traffic to my website or blog from Twitter. It's been a powerful way to quickly get the message out. It's much more immediate than email. And you don't have to worry about a spam filter.

You can also communicate through direct messages or replying (@Replies) to a message which can be viewed by anyone else.

Jeremiah Owyang shared some statistics compiled by HP Labs on how people are using Twitter. On average, most had 85 followers and 80 friends. Most users have a smaller inner circle they communicate with. And, most people tweet once per day. For more details on the report, click here.

Defining your Niche Market

Do you have a niche market? Have you clearly defined who you're trying to reach?

I enjoy talking to people who are trying to get clear on who they want to serve. Many entrepreneurs have not taken enough time to really define their niche market. And instead, their message doesn't really communicate effectively to anyone in particular. Coaches, speakers and experts need to get very clear about their ideal clients in order to attract them.

Here are three quick ideas to help you define your niche market:

Who do you serve?

Get clear about your ideal client. Think about who you want to serve. What are the demographics of your ideal client? What is their gender? How old are they? What are they interested in? What challenges do they struggle with?

Get Clear About Your Ideal Client!

What problems do you solve?

Are you an expert? Do you specialize in solving a particular problem? Do you offer specific solutions to people's problems? What type of problems do you enjoy solving?

Think of one person who is your perfect client.

One of the best exercises is to envision one person who best symbolizes your ideal client. Get very clear about what that person looks like and acts like. How do they dress? What is their attitude? What are they trying to accomplish? Now, when you sit down to write an email message to your list, think of that person!

David Steele is December 10th Guest on Attracting Ideal Clients Show

Tune in on December 10th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to get the straight scoop on getting clients during unstable economic times.

Attracting Ideal Clients on BlogTalkRadio
How to Get Clients in Challenging Times
December 10th (Episode 24)
3pm Pacific / 5pm Central / 6pm Eastern

Are you stressed out about how the economy is impacting your business?

After hearing from many panicked private practice professionals we thought you should get the straight scoop on how to get clients in these challenging times.

During the show, you'll learn:

•    The single most important thing you can do to thrive in hard times
•    How to leverage fear and anxiety to fill your practice (it's not cheating!)
•    What you need to do to have a successful practice (that doesn't cost anything!)
•    How to design a marketing campaign that WORKS
•    The single most effective marketing activity to get clients quickly
•    How to be irresistible to your prospective clients
•    How to get a new client TODAY- guaranteed
•    And, yes, we cover ALL this and more!

Special Guest: David Steele

Tune in monthly on the 2nd Wednesday at 3pm Pacific Time:

http://www.blogtalkradio.com/thepdapro

Listen online (live or archived).

Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest:
David Steele

A California-based Licensed Marriage and Family Therapist and Relationship Coach, David Steele is founder and CEO of -

Relationship Coaching Institute
Relationship Coaching Network
BuildingYourIdeal Practice.com
Private Practice Magic

A talented mentor coach as well as a therapist, trainer, consultant, author, entrepreneur, and a professional speaker on topics relating to relationships and practice-building, David has helped hundreds of private practice professionals design and build their ideal practice.

For more information about David click here

To contact David click here

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach