Small Business Blogging Expert Andy Wibbels recently shared some great tips on how to create InfoProducts. Andy says,
"After you've targeted a specific niche (or lifestyle) and looked at why they go online and why we buy, and fashioned your content into net peppered with keywords and concepts in multiple media formats to bring them to our subscribe button to get them on our list. and plugged them into the almighty product funnel - what do you sell them?"
Andy goes on to provide a framework for how to think out product creation. He shares some great insights that will help you think about the big picture of how you provide value to prospective clients.
I recommend you spend some time thinking strategically about your business and identify one product to create. Then, focus on getting it done. InfoProducts can take anywhere from an hour to 3 months or more to create. Develop a product creation strategy and build time into your schedule to work on creating products. This is an excellent attraction marketing strategy.
