Develop a Social Media Marketing Program

Are you wondering how to leverage social media in your marketing efforts? Do you currently just wander from site to site adding a little value here and a little value there? It's time to develop a Social Media Marketing Program.

Lee Odden posted on Blog Business Consulting compares and contrasts a traditional direct mail campaign against a social media marketing program. Lee says,

"With social media marketing, there is an assumption that there is already involvement with the social communities involved - profile(s), network of friends, content submission, voting and participation. That’s the big mistake most marketers make when trying to promote products and services on the social web. They’ll create an account on a social media site, put up some content and expect the social media world to be their oyster without having built a network first."

Leverage Social Media in Your Business!

Lee offers 11 specific strategies to include in your social media marketing program. For example, he writes, "Reach out to influentials on a one to one basis, recognizing them for sharing their opinion, explaining the offer and your goals - ask them to join in in spreading the good word. Explain what’s in it for them and what’s in it for the community."

What can you do to leverage social media in your business? What can you do to create more value for your network. Take a step back and develop a social media marketing program.