Attracting Ideal Clients

Lou Bortone is the April 15th Guest on Attracting Ideal Clients Show

Tune in on April 15th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about visibility, exposure and awareness of a Strong Brand especially in a weak economy.
Attracting Ideal Clients on BlogTalkRadio.

Building a Strong Brand in a Weak Economy
April 15th (Episode 27)
3pm Pacific / 5pm Central / 6pm Eastern

In today’s tumultuous economy and hyper-competitive market, if you do not have a breakthrough brand, you are done for! Fortunately, you can compete with the big guys and level the playing field with a little creativity and some simple Web 2.0 technology. Is this your new secret weapon? Online Video! This presentation will show you how to build and expand your brand using Online Video.

In this program you learn:
> Use Online Video as a personal branding strategy
> Increase traffic to your website with video
> Expand your online presence with your video
> Use a few simple tips and tricks to look great on camera
> Add your own personality to your videos to make them unique and memorable

Special Guest: Lou Bortone
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About our Guest: Lou Bortone

Lou Bortone grew up in the TV industry and has been involved in all aspects of the entertainment business for more than 20 years. After working in television and radio in Boston, Lou set out for Los Angeles with no job, but plenty of big dreams. After one week in Hollywood, he landed his first entertainment industry gig as National Promotion Manager for E! Entertainment Television. Later, Lou rose up the ranks at Saban Entertainment and the Fox Kids Network, eventually becoming a Senior Vice President at Fox Family Worldwide, then a division of Fox. Today, Lou is a writer, producer and online branding consultant who teaches entrepreneurs how to build breakthrough brands on the Internet, with services such as copywriting, online video, marketing, coaching and creative support. Lou also produces a weekly unique and light-hearted videoblog called LouTube. His website is at www.BigIdeasGuy.com.

Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach

Rick Cooper Featured on Michael Michalowicz's TPE Blog!

It's always an honor to receive media attention. Publicity is one of the best forms of visibility. What are you doing to get publicity to increase your visibility?

I'm excited to announce that I was featured on Michael Michalowicz's Toilet Paper Entrepreneur (TPE) Blog! Michael is a nationally renowned author and media darling. He has a huge following and I'm excited to have the opportunity to share a marketing strategy that can help them.

Use Teleseminars to Grow your Business!

Michael posted an amazing collection of 115 Marketing Strategies for Small Business on his blog. Look for #96, Teleseminar Gold, contributed by Rick Cooper, The Attraction Marketing Expert. This is a great strategy for Coaches, Speakers and Experts. It can also be used by any entrepreneurs who want to educate and inform clients and prospects. It's a great lead generation strategy.

Are you interested in learning how to use teleseminars to grow your business?

I have a FREE resource for you:

22 Ways to Use Teleseminars to Grow your Business

Seize your Social Media Opportunities Interview with Rick Cooper

Social media creates many opportunities to grow your business. I love the ability to build relationships in my home town and across the world.

Social networking is similar to networking at events. It's just faster and easier. It takes a little longer to develop good, strong relationships. But, it's nonethelesss possible to create outstanding, mutually beneficial relationships.

One of the relationships I have developed is with Social Media Expert Brian Adrian. Brian and I connected through Twitter. We initially connected by replying to messages we had posted publicly on Twitter. That led to a few direct messages and then email exchanges.

I will talk to Brian for the first time April 1st by phone as I'm being interviewed on his BlogTalkRadio Show. That is the power of social media!

One of the reasons that became possible is that I am very transparent on the internet. I put myself out there as an expert. I share information daily that helps create value for people. I am honest and sincere and I strive to do my best.

Share Information and Create Value

I follow a simple rule in marketing my business. I make my messages are 80% informational and 20% promotional. I look for ways to share information and create value and as an aside, I promote my business. I think you can be successful by being of service to other people. And I get a lot of positive feedback from people because of that.

What opportunities do you have to leverage social media?

Listen to the Interview: Seize your Social Media Opportunities

I invite you to listen to my interview with Brian Adrian. The topic is Seize your Social Media Opportunities. Click here for more details.