Attracting Ideal Clients

Success Secrets: Persistence

Building a successful business takes a lot of effort and it takes persistence. If you want to run a business that you’re passionate about and that generates a profit, you need to be in it for the long haul.

The Challenge:
The challenge is that it’s too easy to give up. Even though you want something, it doesn’t mean you will be able to accomplish it easily. I’m in favor of adopting a positive mindset. At the same time, you need to be realistic.

Jim Collins, in his excellent book, Good to Great, talked about Confronting the Brutal Truths. That means recognizing the problems in your business and doing something about them. You need to make some hard decisions from time to time to keep moving forward.

Failure is part of success. Not everyone succeeds on the first try. The important thing is to stay in the game and keep playing.

Your Opportunity:
If you are willing to persist, you will eventually win. You will experience success along the way. One of the ironic characteristics of success I have noticed is that you can experience success and failure on the same day. You can receive good news and bad news at the same time.

One of my success coaches Andrew Barber-Starkey explained the importance of celebrating your successes. You need to acknowledge and reward yourself for your successes. That will encourage more success in the future. Reward what you want to see more of.

Persistence is one of the keys to success and I encourage you to keep going even if you need to make some adjustments along the way.

Rick Cooper
Sales & Marketing Success Coach

Click here to Book a Free Coaching Session

Partner with People to Team Up and Increase your Success

One of the strategies that has made me successful is to partner with people. Building a business takes time and effort. As a solopreneur, there's a lot of work to do. You can delegate tasks, but it can be challenging to hand off the right tasks.

If you want to increase your results, look for opportunities to team up. I value people and look for people to partner with. I have been fortunate to find many other entrepreneurs to work with over the last 6 years.

I have gained value from working with coaches and mentors. I have also gotten a lot of value from the relationships I have developed with my fellow business owners.

I recently teamed up and wrote a book with Joy Klepac, Todd Lay, Sonika Tinker, Brian Brunckhorst, Linda Distler and Keith Huggett.

The book is called Seize your Opportunities. It's a collection of tips, strategies and stories to help you identify opportunities to help you succeed in your business.

Seek Out People You Can Partner With!

Who can you partner with? How would you benefit from developing relationships with other business owners?

I encourage you to actively seek out people you can partner with. It can make all the difference in the world!

Click Here to Get your Copy of Seize your Opportunities

Create Value for Clients

If you want to get more clients and grow your business, look for ways to create value for clients. I love owning my own business. As an entrepreneur success coach, I work with entrepreneurs who want to grow their business. I love being able to help people.

What can you do to create value for clients? Look for ways to provide information and resources that will help clients and prospective customers.

Set an intention now to look for ways to add value on a regular basis. This one of the true joys of entrepreneurship: the ability to leverage your creativity to help others.

Here are 3 quick ways to add value to clients:

1) Share a blog post

The internet today provides a wealth of information. Make a list of blogs you want to regularly visit. Take time each week to look for blog posts and then share them, on social media or through email.

2) Share a resource

If you want to be useful to other people, then start looking for ways to solve other people's problems. Look for websites, tools and resources that can help to solve a common challenge. Then, be open to sharing when the opportunity arises. Some of the common challenges facing businesses today are rising debts, healthcare, employee morale and a need for new customers. Create value one-on-one when talking to people are one-to-many through email, blog posts, articles and other means.

Look for Opportunities to Share your Specialized Knowledge!

3) Share a tip

You are an expert. You know something that other people don't. And you can share that information to help other people. Look for opportunities to communicate the specialized knowledge you have. This will help to position you as an expert and increase your visibility. Keep it simple. When I post to my blog, I typically share 3 tips or strategies. People have limited attention. You have to grab their attention and communicate something they can easily remember.

What can you do to create value for people? As an entrepreneur, you have the capability to help others by providing a solution to a common problems. Seek out opportunities to help others and your business will grow!