Attracting Ideal Clients

Leverage the Power of Intention - Part 1

The Power of Intention is a powerful force that can help you massively increase your results! Are you ready to set powerful intentions?

What do you intend to do? Do you usually accomplish what you intend to do or do you fall short? Intentions are powerful. It's a mistake to set intentions and fail to follow through. It diminishes your personal power.

So, what is an intention? An intention is a desire for things to be a certain way or for you to act in a certain way. The amazing thing is that if you believe and have faith in your intentions, they will often come true in a mysterious or magical way. This is due in Iarge part to the law of attraction.

Start Small - Set an Intention to Have a Cup of Coffee!

When should you set intentions? Intentions can be set on a daily basis. You can start small and work your way up. For instance, you could have an intention to have a cup of coffee. That will lead you through a series of steps to obtaining that cup of coffee. But, it started with the intention.

In Part 2 of this post, I'll share how to set powerful intentions!

Set an intention now to learn more. To help you get started, I'm giving away books.

Click Here to Find Out How to Win Books

Rick Cooper
Sales & Marketing Success Coach

Attraction Marketing Secrets: 5 Simple Steps to Write an Article that Attracts Clients

One of the best ways to attract clients is by positioning yourself as an expert. To gain recognition, you need to demonstrate your knowledge as an expert. One of the techniques you can use is to write articles.

You can write articles and post them on the internet to attract clients. You can post the article on article directories on the internet. You can include a byline with a link to drive traffic to a web page, blog or lead capture page.

So, what are the steps to write an article?

1. Select a topic

What topic should you select? If you’re not sure where to start, brainstorm a list of potential topics. Select 5-10 topics you feel you could write an article about. Then, pick one and get started. You may find it helpful to write several articles at a time. Once you get into a rhythm, it’s easy to continue writing a few more articles.

2. Create a title

A title helps to refine the content for the article. Create a title early in the process. You can always change the title later. The title of an article is critical. You need to grab the attention of a reader and draw them into the article. The title of an article should be about 5-10 words. It should clearly identify the content of the article and it should imply a benefit to reading the article. You can also create a subtitle. You should also use keywords to increase search engine optimization (SEO).

3. Draft an outline

You may feel comfortable simply starting to write the article. But, for many people who suffer from writer’s block, it helps to draft an outline. Create a short list of points you want to cover in the article. Make sure that you communicate the value you promised in the title of the article.

4. Write content

The next step is probably the most challenging. It takes about an hour to write a 500 word article. An article should be about 350 to 700 words. You can check the word count using your word processing software.

Don’t worry about trying to make the article perfect at this stage. If you’re writing several articles, just type the words. You can edit the article later.

5. Edit the article

The final stage of writing an article is to edit it. 80% of the work is done. Now, it’s time for the last 20%. There are several stages to editing. Read the article and look for any gaps that need to filled. Review the article to make sure that it flows nicely. Finally, add keywords to make the article more search engine friendly.

In Your Byline, Explain Why You Are the Expert!

Write a byline, 4-5 sentences about you, for your article that explains why you are the expert and include a link to a website, blog or lead capture page. This is your opportunity to generate a lead.

Another benefit to writing articles is that it creates content that can be repurposed. You can use the information in an article on a blog, a teleseminar a product or a class. If you see the value in writing articles, then make a commitment now to write an article in the next week. Good luck and happy writing!

Take Action,

Rick Cooper
The Attraction Marketing Expert
Sales & Marketing Success Coach

Time for a Change – How to Improve your Blog

Make your blog more relevant and effective. Have you ever felt like your blog was ready for a facelift? What’s holding you back from making the change?

I recently decided to make some changes to my blog. I just felt like it wasn’t looking as good as it could.

How long did it take me to make the changes? About 10 minutes!

How did I do it? I used Typepad. I’ve had the opportunity to use Wordpress, Blogger and Typepad. While Wordpress sites look great, they’re not the easiest to change. And you might need help from a Wordpress developer to make the changes.

I haven’t used Blogger in years, but the interface seemed a little clunky to me. Maybe it’s changed since then.

On the other hand, Typepad is easy and flexible. It’s to blogging what Constant Contact is to email marketing: simple, flexible and cost effective.

If you feel like your blog is due for a change, then just do it. You can make a plan if you want, but it’s okay to just pick a new template and go with it. Change doesn’t have to be hard!

Rick Cooper
Sales & Marketing Success Coach