5 Tips to Develop Rapport through Email

One of the greatest assets you have as a business owner is your customer list or database. That includes all of your clients, prospects and members of your network. It’s anyone you can communicate with to add value and promote your business.

One of the ways to communicate with customers and prospects is through email. Do you have an email list? If so, how often do you communicate with your list?

If you want to build long term customer relationships and grow your business, then you need to communicate regularly. Email is a great tool to help you build trust and rapport.

Here are 5 tips to develop rapport through email:

1. Send messages consistently to your email list

Think about your list. How often do you think they would want to receive messages from you? Identify how many messages to send per month and then stick to it. Some people send 1 message per month, others send 1 per week, and still others send several messages per week. Get on a schedule and do it consistently over time.

2. Create a content rich ezine to send your list

People like information. And they love good information. So, position yourself as an expert and write articles. Then, create an ezine to send your articles. Choose a simple design and send your ezine monthly. Be authentic and let your personality come through.

3. Develop an autoresponder campaign to warm up new prospects

One of the ways to build trust and rapport is to create a content rich ecourse that educates at the same time it builds trust and rapport. You can use autoresponders to deliver a sequence of email messages over time. What problem can you help to solve? Create an ecourse and then promote it on your website or blog.

4. Send broadcast messages to invite clients and prospects to free events

A broadcast message is a single message you can send to your full email list or to a sub list. You can invite people to a teleseminar, send an article, send a link to your blog or help to promote someone else. Determine how many promotional messages you want to send per month and stick to it.

Focus on Adding Value!

5. Don’t over-market to your list

You should use an email marketing service that complies with the Can Spam Act. That gives people the ability to unsubscribe. People will unsubscribe. Don’t worry about it. But, do minimize the risk of having too many people unsubscribe by making sure that you do not over-market to your list. Too many messages too close together may encourage someone to click the unsubscribe button. As long as you are looking for ways to add value, then people will look forward to your messages.

If you follow these 5 tips, you will increase your results substantially. Think of email as a strategic marketing tool. Take time to plan your communication schedule. Develop your skills in creating email marketing copy.

Be authentic when you write your messages. Look for ways to add value. People will read your messages if they find value in them.

Write your way to success!

Rick Cooper
Marketing Coach