One of the best tools you can use to develop customer relationships is email. It offers the possibility to create an ongoing relationship by communicating information and providing value. Are you leveraging email to grow your business?
Do you consistently send email messages to your list? Do you mail to everyone at once, or do you make use of sub-lists to send a more targeted message?
Email is an amazingly versatile tool to build trust and rapport. It allows you to share information through broadcast messages, email newsletters or advertisements. One of my favorite strategies is to use autoresponders to create an ecourse.
Compared to other forms of promotion, it's very inexpensive. You just have to pay for the cost of the email marketing tool. It's also green, there's nothing to print and mail. All things considered, email is a great tool.
Unfortunately, open rates are down. There are more and more messages and fewer people opening them. But, it's still worth the effort. And permission based marketing means that people want to hear from you. As long as you provide value, you will get a result.
What opportunities do you have to create email campaigns? Have you taken the time to develop a strategy? If not, you might want to set a goal to make better use of email in your marketing.
