What are you doing to leverage the knowledge you have to grow your business? You have a unique skill set and information that other people want to know. Are you really using that information strategically?
There are many ways that you can use the information in your head to communicate and educate clients and prospects.
Here are 3 methods to share information that will provide value.
1. Post to a Blog
One of the best tools to create a name for yourself and begin to build an audience is through a blog. Many people like to read information on blogs, and they're a great tool to generate organic traffic on the internet.
The technology can be overwhelming at first. There’s a lot to learn. The good news is that you can find people to help you. Just set a goal to start a blog and start taking action.
2. Write an article
Articles are extremely versatile. You can post them on sites like EzineArticles.com. You can also include articles in your own email newsletter, or even print an article to hand out.
Keep your articles to about 400 to 600 words. Make them simple and easy to read. People have limited time, so get to the point. Pick a topic that people will be interested in.
3. Write a Special Report
At some point, you will realize that you need a resource to offer as a lead generation tool. One of the best resources you can create that will have value is a special report. Typically about 8-15 pages, it's a short document that focuses on solving a problem or communicating information that your ideal clients want to learn.
Repurpose your Content
An interesting point to consider is that you can take the content from a special report and break it into 5-7 articles. You can repurpose content to leverage it in numerous ways.
Writing is a learned skill. You can improve your ability to write. It takes practice.
Commit to write something every week. Produce something and share it with others. This will build your self-confidence and encourage you to write more in the future.
Rick Cooper
Marketng Coach
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