Attracting Ideal Clients

Social Media Tips to Network Online

Social Media offers huge potential to market your business online. But, that doesn't mean you should just spam people. You need to connect, develop relationships and add value. In this video I share several critical ideas to help you leverage social media sites like Facebook and Twitter.

Watch this Video Now!

Join me for an upcoming teleseminar on May 28th
How to Use Social Media to Attract Clients

Click here to register:
http://TinyURL.com/SocialMediaCoolTips

Rick Cooper
Online Marketing Expert

Twitter Tip to Create Social Currency

Twitter is a great tool for people who want to attract clients and find joint venture partners. I’ve heard a lot of feedback that some people don’t really understand Twitter or how to use it. Are you clear about you can leverage Twitter?

One of the ways I use Twitter is to search for people in a particular profession. I work with small business owners to help them market their business online. And I specialize in working with Coaches, Speakers and Experts. So, I’m very clear whenever I go onto Twitter that I want to find Coaches, Speakers, Virtual Assistants, Professional Organizers, Graphic Designers, Web Designers and anyone who offers a professional service and wants to be positioned as an expert.

Use Twellow to Find Potential Clients by Profession

There are many third party sites that can be used in your efforts to leverage Twitter. One of my favorite sites is Twellow. This is like the yellow pages for Twitter. And it organizes people according to their profession. If you don’t have a profile on Twellow, go set one up. You can add yourself to 3 categories.

Twitter is one of my favorite sites for social networking and it’s also great for sharing promotion and product offers. As with all social networking sites, make sure you take time each day to connect and engage people.

Social Currency happens when you create value for someone else. You can do this on Twitter with  retweet. You can post a link to someone's article or blog post. You can even acknowledge them on #FollowFriday. Think strategically about who you want to ackowledge and recognize. Do it sincerely and do it often.

Rick Cooper
Online Marketing Expert

Persuasion and Influence Strategy from Eric Lofholm

If you want to increase sales, then you need to improve your persuasion and influence skills. I'd like to share one of the best ideas I learned from my sales mentor Eric Lofholm. This strategy will help you get more referrals and reach hundreds of new prospective clients in very little time.

Watch this Video Now!

Register for Eric Lofholm's Free Seminar
How to Sell in the New Economy
Click Here for More Details:
http://TinyURL.com/NewEconomyEvent

Rick Cooper
Online Marketing Expert

 

Build a Community Online

Social media allows you to create a community online. Position yourself as an expert and you will attract people to you. People are drawn to experts. They seek knowledge and enlightenment. They want answers. And they’re excited to be around people who are up to big things.

There are several ways to build a community online. The most popular method these days is simply to use social media. There are so many websites where you can connect with people. Just remember people didn’t come there just to connect with you. They have other friends and interests. So, if they show interest in you, don’t take it for granted.

Another great tool for building a community is a blog. Your blog can showcase your talents. People can leave comments on your blog. Be sure to respond back.

3 Tips to Build a Community Online:

1) Provide Value

People will join your community and stay in touch if they think you offer something of value. So, don’t disappoint them. Share information, tips and resources. You have specialized knowledge that people want.

And, be sure that you provide value consistently over time. It’s easy to get on a creative run from time to time. It’s tough to create and provide a high level of quality content week after week. And yet, this is exactly what you need to do.

2) Communicate

It seems like a cliche, but to maintain an audience, you need to communicate with them. When someone posts something on your Facebook wall or clicks the Like button, be sure to pay attention and respond back. If someone tweets you, tweet back.

If someone sends you an email message, reply back. If they call you, then call back. It’s important to respond in kind. There was a reason they chose that medium to communicate with you. People want dialogue. And they like to see that you’re a real person.

3) Recognize and Acknowledge

People want to feel important. Even though you’re the expert, you need to take time out to acknowledge others. People like people who like them. They will be much more likely to come back and interact with you if you show interest in them.

Take a few minutes to think about your community. How many people are in your community?

Why not set some goals for your community. Set a goal for the number of people you want to reach through your community.

Here are some questions to ask yourself:

-What are you doing to connect and develop relationships with people in your community?

-What events can you hold to attract members to your community?

-What can you offer people to encourage them to remain in your community?

Building a community can be a valuable activity. It can help you grow your business. And you can even monetize your community by launching a membership website. What a novel idea.

Rick Cooper
Online Marketing Expert

Using Email to Build Trust and Rapport

Email marketing is a powerful tool to build trust and rapport. I just recorded a great video to share a few valuable ideas you can implement immediately.

Watch this Video Now!

 

Join me for an upcoming teleseminar on May 21st.
Learn how to build your email list using a Squeeze Page.

Click here for more details:
http://bit.ly/squeezepagetips

Rick Cooper
Online Marketing Expert

Use GoogleDocs to Write Blog Content - Part 1

GoogleDocs is a great tool for writing and tracking blog content. I have used a lot of strategies to write blog posts. I’d like to share some of these methods so you can learn from them.

Methods to write blog posts:

-Typepad/Wordpress

The disadvantage of this method is that you end up with a lot of drafts and it obscures your posted content (on the back-end). I’ve generally found it best to write my blog content outside of the blogging platform and then copy and paste when the content is ready. There are exceptions to that rule.

-Notepad

This is one of my favorite tools for creating web content. It is a simplified form of content without any of the underlying code that comes from a Word document. The disadvantage is that line breaks are sometimes an issue. You may end up having to go through your post and change the line breaks manually. One disadvantage is that Notepad does not have spell-check. And I don't know about you, but I occasionally spell words incorrectly.

-Microsoft Word

Word is a great tool for writing any kind of document, but you often run into issues when transferring to a web publishing tool. Word has a lot of underlying code that can be misinterpreted when published on the web. For an example of this, simply copy and paste a document into your blogging platform and then click the html button. You will see all sorts of strange code. (Not good.) When you actually view the published web page, you may see strange characters.

-GoogleDocs

I have used GoogleDocs for writing blog content for a few weeks. It seems to work pretty well. You can create folders and documents. The text transfers well into my blogging platform. (Note that there is sometimes a lag time after you save something before you see it in the folder. It’s a little unnerving, but it shows up within a few minutes.)

In Part 2 of blog post series, I will share details about how I track blog topics. (Hint: I make a list of topics that I want to write about in advance.)

Rick Cooper
Online Marketing Expert

The Power of Simplicity

Think about your marketing. What are you doing that’s repeatable and duplicatable?

There is a power in simplicity. Too often we try to make things too complex. This is bad. You will be much more likely to repeat something that is simple.

When I coach clients, I’m often surprised at how much they are doing that has minimal to no benefit. There’s a simple rule in marketing and sales: Focus on revenue producing activities.

What are some of the marketing activities you can do that will yield the best results?

-Lead generation

-Lead conversion

-Email marketing

-Creating a new lead capture page

-Creating a freebie (Irresistible Free Offer)

-Creating an online sales page

-Pay per click advertising

-Product launches

-Joint ventures

-Affiliate marketing

-Blogging

-Social media activities

-Promoting live events

-Online video

-Posting articles on article directories

-Posting your business profile on a directory

These are all great ideas. And there are many more.

Learn more about how to improve your online marketing.

Want more ideas to market your business online?

Click Here to receive Instant Access to two free audio programs

Rick Cooper
Online Marketing Expert

Launch a Marketing Campaign

I love marketing. And one of my favorite aspects of marketing is the ability to create a campaign. What is a marketing campaign? In essence, it’s a project with a goal. There is a start and an end. You track your results and compare them to your goals.

Here are a few examples of marketing campaigns:

-Run a series of ads to promote an event.

-Host a series of teleseminars to promote a new program.

-Create an autoresponder series to upsell from a free opt in to a low cost product.

Marketing campaigns are often tied to a product launch. It helps to have a defined marketing plan to ensure the success of your launch.

What is one marketing campaign you can run in the next 90 days? What product or program are you launching in the next year that would benefit from a marketing campaign?

Take the time now to commit to create a marketing campaign.

If you want some accountability to make it happen, send me an email at info@rickscooper.com.

Rick Cooper
Marketing Coach