Jerry Kennedy, the Blog Whisperer recently wrote about Gary Vaynerchuk's book Crush It. Jerry says,
"He writes about the importance of building your personal brand as it relates to major markets. A lot of Fortune 500 companies are still quite wary of allowing their employees to share their connection to the company online along with their employees’ personal online presence. Companies should heed the advice Gary has in encouraging businesses to allow employees to further a company’s brand via their online presence and online connections. Companies not doing this should realize they are missing an untapped marketing resource."
Jerry brings up a good point. This is a huge untapped marketing resource for many companies. I will be giving a presentation on Twitter to a group of strategic marketing professionals in a few months. One of my messages is that their companies should encourage people to blog and to use social media. This is a challenge for a lot of companies to give up control of their message. But, in reality, the control they think they have is an illusion.
People are already blogging about your company. They are already posting on social media. And if they aren't, you're missing the boat!
So, heed Gary's message and get into action. Expand your online presence and your online connections.