Attracting Ideal Clients

The Power of Simplicity

Think about your marketing. What are you doing that’s repeatable and duplicatable?

There is a power in simplicity. Too often we try to make things too complex. This is bad. You will be much more likely to repeat something that is simple.

When I coach clients, I’m often surprised at how much they are doing that has minimal to no benefit. There’s a simple rule in marketing and sales: Focus on revenue producing activities.

What are some of the marketing activities you can do that will yield the best results?

-Lead generation

-Lead conversion

-Email marketing

-Creating a new lead capture page

-Creating a freebie (Irresistible Free Offer)

-Creating an online sales page

-Pay per click advertising

-Product launches

-Joint ventures

-Affiliate marketing

-Blogging

-Social media activities

-Promoting live events

-Online video

-Posting articles on article directories

-Posting your business profile on a directory

These are all great ideas. And there are many more.

Learn more about how to improve your online marketing.

Register for a Free Teleseminar on May 14th:

How to Market Your Business Online

Rick Cooper
Online Marketing Expert

Capitalize on your Knowledge

What are you doing to leverage the knowledge you have to grow your business? You have a unique skill set and information that other people want to know. Are you really using that information strategically?

There are many ways that you can use the information in your head to communicate and educate clients and prospects.

Here are 3 methods to share information that will provide value.

1. Post to a Blog

One of the best tools to create a name for yourself and begin to build an audience is through a blog. Many people like to read information on blogs, and they're a great tool to generate organic traffic on the internet.

The technology can be overwhelming at first. There’s a lot to learn. The good news is that you can find people to help you. Just set a goal to start a blog and start taking action.

2. Write an article

Articles are extremely versatile. You can post them on sites like EzineArticles.com. You can also include articles in your own email newsletter, or even print an article to hand out.

Keep your articles to about 400 to 600 words. Make them simple and easy to read. People have limited time, so get to the point. Pick a topic that people will be interested in.

3. Write a Special Report

At some point, you will realize that you need a resource to offer as a lead generation tool. One of the best resources you can create that will have value is a special report. Typically about 8-15 pages, it's a short document that focuses on solving a problem or communicating information that your ideal clients want to learn.

Repurpose your Content

An interesting point to consider is that you can take the content from a special report and break it into 5-7 articles. You can repurpose content to leverage it in numerous ways.

Writing is a learned skill. You can improve your ability to write. It takes practice.

Commit to write something every week. Produce something and share it with others. This will build your self-confidence and encourage you to write more in the future.

Rick Cooper
Marketng Coach

Find More Clients on the Internet

One of the common challenges facing most businesses, and particularly professional services businesses, is to find clients. A cost effective and simple strategy you can use to find clients is to leverage the power of the internet.

What is the most effective way you have found so far to get clients? Select this one strategy and optimize it. Think about the process end to end and look for ways to improve your results.

So, how do you find clients on the internet? There are literally thousands of different strategies you can implement.

Let’s consider 3 simple strategies you can quickly and easily start with.

1. Social Media

Are you using social media effectively to attract clients? Many people spend hours of time each day on sites like Facebook and Twitter. Yet, are they actually getting a return on the investment of their time?

Be careful not to abuse this powerful medium though. Some people are too aggressive in promoting their business and run the risk of having their account shut down.

Send People to an Opt In Page

Follow the rules on sites likes Facebook. Look for simple ways to communicate one on one. Take time to build rapport. Then, use a simple, but effective lead generation strategy to send people to an opt in page.

In fact, it’s a good idea to create a web page that welcomes people from the site. Speak to people one on one, but acknowledge them as part of an audience.

2. Article Marketing

An article can be a great tool to generate leads. How? By including a call to action in the byline along with a URL or web page link.

At the end of an article, include a brief byline that explains your expertise, the company you work for and mentions a specific free resource that is available to them. Then, include the link.

3. Landing Page

One of the most effective strategies to generate leads on the internet is the use of a landing page, or squeeze page. This is a standalone web page with the sole purpose of capturing contact information.

Of course, you have to give people a reason to opt in. You need to provide something of value. Offer them a free resource like a special report, ebook or audio program.

The 3 strategies I have shared here can be used in multiple ways and in combination to attract clients.

What can you do this week that will help you attract clients? Take action or at least take the first step in moving forward. You have the ability to attract more clients than you are today. Get started now!

Rick Cooper
Marketng Coach

Write an Article to Position Yourself as an Expert

Looking for a great way to begin positioning yourself as an expert? Write an article! This is a quick and easy strategy to begin adding value to attract clients. People want to know that you are knowledgeable before they work with you. Show them.

As an author and a speaker, I have developed a body of content over the last 7 years. But, when I first started my business, I didn't have anything except what I knew in my brain. I started out simply by writing articles, posting to a blog and then creating reports.

Over the years, I wrote several books, workbooks and created an audio CD set. I know this can seem daunting to someone just starting out. Hang in there. It gets easier each time you do it.

Attract Clients with an Article!

Here are 5 quick tips to help you get started:

1) Brainstorm a list of topics and then prioritize them

2) Don't worry about coming up with the perfect title, just get started

3) Make a list of 3-5 points you want to cover in the article

4) Write the first draft and then set it aside

5) Edit, edit, edit

I have now reached a point that I can write an article from start to finish without having to make any edits. (Okay, it's always a good idea to read through your articles at least once to catch typos.) I take more time when I write books, reports and ebooks.

If you have thought about writing articles, but have hesitated, what's holding you back? Take a risk and get started today!