Attracting Ideal Clients

Seize your Social Media Opportunities Interview with Rick Cooper

Social media creates many opportunities to grow your business. I love the ability to build relationships in my home town and across the world.

Social networking is similar to networking at events. It's just faster and easier. It takes a little longer to develop good, strong relationships. But, it's nonethelesss possible to create outstanding, mutually beneficial relationships.

One of the relationships I have developed is with Social Media Expert Brian Adrian. Brian and I connected through Twitter. We initially connected by replying to messages we had posted publicly on Twitter. That led to a few direct messages and then email exchanges.

I will talk to Brian for the first time April 1st by phone as I'm being interviewed on his BlogTalkRadio Show. That is the power of social media!

One of the reasons that became possible is that I am very transparent on the internet. I put myself out there as an expert. I share information daily that helps create value for people. I am honest and sincere and I strive to do my best.

Share Information and Create Value

I follow a simple rule in marketing my business. I make my messages are 80% informational and 20% promotional. I look for ways to share information and create value and as an aside, I promote my business. I think you can be successful by being of service to other people. And I get a lot of positive feedback from people because of that.

What opportunities do you have to leverage social media?

Listen to the Interview: Seize your Social Media Opportunities

I invite you to listen to my interview with Brian Adrian. The topic is Seize your Social Media Opportunities. Click here for more details.

Create More Success in Your Business Now

Success is just a few steps away. If you're not creating the results you want in your business, it might be because you're missing a few crucial steps.

Wouldn't it be nice to have the level of success you want in your business? But, what can you do to create more success right now?

Here are 3 simple tips to create more success in your business now:

1) Follow the Leader

Find someone who is already successful in your field and emulate them. Analyze their strategies and break them down. Look for ways to implement what they are doing. This is a great strategy to create a higher level of success in your business.

2) Do What Works

Take time to look at what you've done in the past that has been successful. Duplicate it. This is the advantage of developing systems. You will automatically do what works over and over.

3) Ask for Help

In general, entrepreneurs tend to be Lone Rangers. They keep things close to the vest and rarely let others in. If you want to grow and create more success, you need to let others into your world and ask for help.

For additional tips and strategies to increase your success, get:
The 7 Secrets of Successful Entrepreneurs

Susan Dakuzaku is the February 11th Guest on Attracting Ideal Clients Show

Tune in on February 11th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about exposure to new internet marketing program: www.GetYourNetInGear.com; attracting clients and affiliate partners

 

Attracting Ideal Clients on BlogTalkRadio
Time to Get your 'net in Gear
February 11th (Episode 26)
3pm Pacific / 5pm Central / 6pm Eastern

Discover the Universe is full of potential customers but it is a BIG Galaxy out there and it can seem daunting to effectively reach your target market with a finite amount of marketing resources amidst all your competition...

In this program you learn:
> Why NOW is the pivotal moment when internet traffic will drive more business to business than ever before
> High-tech and high-touch ideas that will increase traffic to your website
> How to create a website presence that will convert clicks into customers
> How to use the internet to make connections and stay in touch
> The formula for determining your best marketing Return-on-Investment on-line and off

Special Guest: Susan Dakuzaku

Tune in monthly on the 2nd Wednesday at 3pm Pacific Time:
http://www.blogtalkradio.com/thepdapro

Listen online (live or archived).
Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest: Susan Dakuzaku
Susan Dakuzaku builds conduits for business along the information super highway. She is a website engineer and approaches websites from a functional standpoint rather than a design perspective. With 30 years in technology and 10 years as a business owner, she provides a unique combination of information and practical expertise. She has spoken to professional and business groups throughout the area on a variety of topics and is one of the few user friendly web-geeks in the area.

Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach

Niche Marketing for Coaches

"Do you think a coach needs a niche in order to succeed?"
No.  But, I think most coaches will find success more quickly once they do select the right niche market for them. And, it will make the marketing process so much simpler and more effective.

Yes, a lot of this does come down to marketing. It has to do with who you want to serve. Another way to look at it is, "Who do you do your best work with?" Why not focus on them?

When Should you Select a Niche Market?
I selected a niche market before I ever served my first client. My initial market was too broad and my message wasn't specific, appealing and compelling enough. And my business model was not profitable. I have since adjusted my niche market three times and am now satisfied I'm serving the right clients. And my clients are getting results.

I think you can select a niche market at any time and you can also change it. The main challenge is that it costs money to change your brand, your message and your marketing materials. And changes can create confusion in the marketplace. But, as time goes on, people who will come to know you, you will attract your ideal clients, and they will refer you. And your alliance partners will also refer and help you.

I do think there is an intuitive component to selecting a niche market, but I don't see a problem with selecting a market before you have figured it all out.

Rick's Niche Market:
I work with entrepreneurs who want to grow their business. I help them make more money and spend less time doing it. I specialize in working with Coaches, Speakers and Experts. I help them attract their ideal clients.

I have a broad market and a niche market. I see myself as a Coach, but I am also an Author and a Speaker. And I create products (books, workbooks, audio programs, home study courses, etc.) that are applicable to my broader market also.

Who Do You Do Your Best Work With?

Niche Market Challenges:
The trouble with a niche market is it can drive away prospective customers for products and programs. However, it does allow you to target your marketing message so it really appeals to your ideal clients. A niche market is very important for identifying your coaching clients. In my opinion, one-on-one clients should be from your niche market. It's who you do your best work with. And taking on anyone as a client can lead to problems and a lack of results. It's better to refer a coaching client who is not a good fit for you.

I have learned from Michael Port, Andrea Lee, Jeff Sooey and others who understand the coaching community and what works for coaches. And online marketing lends itself to a niche focus.

Coach Websites and Marketing Materials:
I've seen too many boring (and ineffective) coaches websites that give me no clue as to who the coach best serves. And that makes it tough to identify who to refer them. And it does nothing to generate a lead to advance the enrollment process. You want to have your website and other marketing materials attract clients and generate leads. And the rest is up to you.

If you want to attract your ideal clients, you need to select a niche market.

I have spoken to some coaches that do not have a niche market and are happy to serve a variety of clients. Maybe that works fine for them.

Become a Go To  Person People Can Easily Refer:
For coaches who are all over the map, it can hold them back from becoming a "Go To" person who solves a particular type of problem.

Your niche market may not simply be about who you serve, but the types of problems you solve. Be known for something. Make yourself easy to refer. Increase your visibility. Provide tips, strategies and ideas that help people. And that will bring your ideal clients to your doorstep.

In the End, It's Up to You:
There's more than one way to build a successful coaching practice. Attract your ideal clients and build the business of your dreams!

Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach
http://www.RicksCooper.com
http://www.Twitter.com/RickCooper

Source: Content was original posted in the New Coach Connection Forum by Rick Cooper

Jerry Hart is the January 14th Guest on Attracting Ideal Clients Show

Tune in on January 14th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to Empower, encourage, simplify the message of How to Create a Social Media Explosion. Particularly by giving each person the path, tools and insight to make/build relationships online and make money.

Attracting Ideal Clients on BlogTalkRadio
How to Create Your Social Media Explosion
January 14th (Episode 25)
3pm Pacific / 5pm Central / 6pm Eastern

 Discover the "Attraction" Secrets of the Marketing Elite that generate flash floods of traffic to your web site, explode your sales of products and services - and elevate YOU to “Rock Star” status as The Authority in your industry (whatever your industry is)...

In this program you learn:

• The 8 unique advantages Social Media has over other proven types of online and offline marketing methods  

• The 7 most embarrassing mistakes made by ordinary people who are making real money using Web 2.0 on the internet and how can almost anyone learn to avoid them
• Jerry’s 7-Step Plan that is proven to automatically generate monthly residual revenues … even for newbies who DO NOT have their own prospect lists or marketing topics
• The 2 things you must embrace and understand as to what you MUST do to become wildly successful as an online marketer
• The 5 key attributes of reliable vendors

Special Guest: Jerry Hart

Tune in monthly on the 2nd Wednesday at 3pm Pacific Time:
http://www.blogtalkradio.com/thepdapro

Listen online (live or archived).
Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest:
Jerry Hart

Jerry is a Social Media Expert, Video Blogger, Speaker, Radio Host, and brother of Mickey Hart of the Grateful Dead.

He walks the talk and believe him when he says he has "plenty of experience in what happens when you don’t follow the “Rules”. Life was not peaceful."

Now he practices integrity with himself and enforces the rule of being a servant to others where he experiences the deepest meaning of fulfillment through giving to others.

Jerry lives to help, inspire, and motivate you to be your BEST! He's here to help raise your confidence and awaken who you ARE so you can really be successful in the “DOING” of Web 2.0 marketing.

Founder of Hart Creative Marketing.com , Your Social Media Explosion.com and Jerry Hart.com

Author of “Blueprint to E-Marketing”, (Blueprint Press, Sept. 2006)

Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach

Michael Port Wins Best Marketing Book of 2008

Michael Port, The Guy to Call When You're Tired of Thinking Small, was awarded Best Marketing Book of 2008 for Beyond Booked Solid. The award is from Marketing Over Coffee, part of their 23rd Annual Marketing Over Coffee Awards.

I have had the great opportunity to be coached and mentored by Michael through his highly successful Product Factory Coaching Program. Michael is a marketing genius and follows in the footsteps of Seth Godin, of Permission Marketing fame, and Jay Conrad Levinson, Guerrilla Marketing.

Click here for more details about Michael Port.

David Steele is December 10th Guest on Attracting Ideal Clients Show

Tune in on December 10th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to get the straight scoop on getting clients during unstable economic times.

Attracting Ideal Clients on BlogTalkRadio
How to Get Clients in Challenging Times
December 10th (Episode 24)
3pm Pacific / 5pm Central / 6pm Eastern

Are you stressed out about how the economy is impacting your business?

After hearing from many panicked private practice professionals we thought you should get the straight scoop on how to get clients in these challenging times.

During the show, you'll learn:

•    The single most important thing you can do to thrive in hard times
•    How to leverage fear and anxiety to fill your practice (it's not cheating!)
•    What you need to do to have a successful practice (that doesn't cost anything!)
•    How to design a marketing campaign that WORKS
•    The single most effective marketing activity to get clients quickly
•    How to be irresistible to your prospective clients
•    How to get a new client TODAY- guaranteed
•    And, yes, we cover ALL this and more!

Special Guest: David Steele

Tune in monthly on the 2nd Wednesday at 3pm Pacific Time:

http://www.blogtalkradio.com/thepdapro

Listen online (live or archived).

Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest:
David Steele

A California-based Licensed Marriage and Family Therapist and Relationship Coach, David Steele is founder and CEO of -

Relationship Coaching Institute
Relationship Coaching Network
BuildingYourIdeal Practice.com
Private Practice Magic

A talented mentor coach as well as a therapist, trainer, consultant, author, entrepreneur, and a professional speaker on topics relating to relationships and practice-building, David has helped hundreds of private practice professionals design and build their ideal practice.

For more information about David click here

To contact David click here

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach

Attract People by Building Something Remarkable

What steps are you taking to attract clients? Gwen Bell on her blog, Big Love in a Small World, writes about the importance of being remarkable. She posts,

"Attracting new users is as simple and difficult as building something remarkable. Seth Godin, probably the most well known marketing guru out there, has written extensively on developing your Purple Cow. What makes you remarkable? Think you’ve got too much going on? Spend more time narrowing your branding statement. People can sense remarkable even as bugs lurk and quirks linger."

It's clear from her logo and blog, that she is remarkable. What can you do to make yourself and your business remarkable?

What Can You Do To Make Your Business Remarkable?

This is not difficult. But, it does take time and effort. Challenge yourself to step into your greatness. Look for ways you can stand apart from the crowd. This is the essence of the Purple Cow.

Phrases Attract Clients

Words are important in sales and marketing. They grab your attention. They inspire and motivate you. They cause you to take action. If you want to increase your sales, then you need to craft some effective phrases.

Lori Richardson, Founder of Score More Sales, says that, "It is always good to think about what you are saying over and over again each day when you are a seller." Great advice Lori.

Words Attract Clients!

What phrases do you use over and over? Do they get the results you want? If not, what's missing. Remember that words attract attention. And words attract clients!

Keys to Attract Clients

How do you attract clients? Good question! First, I strongly believe that you need to identify your ideal clients. Too many entrepreneurs have not taken the time to identify who is their best client. This results in the "Everyone is a great client for me" Syndrome. This comes from a place of scarcity. If you feel like narrowing your market will reduce the number of people you can work with, you're wrong. By focusing your efforts, you will be able to reach more people with a more effective message.

Here are several keys to attract clients:

Key #1: Identify Your Ideal Clients

The first step is to simply identify who your ideal clients are. Your ideal clients may be your existing clients. That would make it very easy to find more clients like them. Otherwise, it's going to take some time to identify who else would be ideal for you.

Key #2: Find Your Ideal Clients

Once you know who your ideal clients are, you can turn your attention to finding them. There are many strategies to find your ideal clients, both online and offline. Some strategies may be free, others may require some investment.

Key #3: Communicate with your Ideal Clients

One of the most important keys to marketing your business is to develop a compelling message. Your message can be used on your website, in email, direct mail, marketing collateral, social media, etc. The point is that you take time to develop a message that speaks to your market, to your ideal clients.

One of the most important keys to marketing your business is to develop a compelling message

In a recent speech to the American Marketing Association, I talked about niche marketing strategies that small businesses can use to attract clients. Niche marketing focuses on identifying a clear target market often combined with serving an unfulfilled need.

If you'd like more information about how to attract clients, click here for details on our 30 Day Attraction Program (Attract Ideal Clients) and look for details on how to get the FREE audio: Attract your Ideal Client.

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach