Attracting Ideal Clients

Attraction Marketing Secrets: How to Use Email to Generate Leads and Earn Sales

Email marketing is one of the most cost effective strategies to communicate your message to prospective clients. Building a permission based email list is a great strategy to leverage the internet.

You can create short text based email messages or very professional, graphic laden messages. There are benefits to each.

Here are some quick tips to make your email messages more effective:

1. Develop a communication schedule

When you first get started, you can skip this step. But, the more messages you send, the more it becomes necessary to schedule your email communications so you don’t over-market to your list.

Use a word processing file or a spreadsheet to list the days of the month, your target audience and the message. Then, make a note when you email the message.

2. Write compelling email messages

Many of the top internet marketers use short text email messages to market their products online with great results. You can use the same strategy.

Send Email Messages Consistently to your List!

You can also use an email marketing tool like Constant Contact to send professional looking email messages. Keep your messages simple and send them consistently. The more complex the email, the harder it is to maintain over time. If you create an ezine, don’t add make it too long. Keep it simple and people will be more likely to read it.

3. Include a strong call to action

The purpose of a promotional email message is to drive traffic to a web page. Don’t worry about making the sale. Just get the click. Keep the copy short and compelling and then lead your prospect to a website.

4. Schedule messages for maximum response

When you send a message may be as important as what’s in the message. Most people receive too many email messages and don’t open all the messages they receive. You need to time your message to go out when you expect people to read it. Some people think Tuesday is a great day to send messages. People are caught from their Monday email and might be more likely to open a message with a compelling subject line.

One of the most important elements for having someone open an email message is the subject line. Make the subject line interesting and enticing.

5. Track your results and make adjustments

Marketing is an art as much as it is a science. If you want to increase your results, you will need to track your results and make adjustments along the way.

Many of the top marketers in the world use email to generate sales online. You can use email marketing to grow your business. You can use it to develop trust and rapport, offer special discounts and generate sales online.

Rick Cooper
The Attraction Marketing Expert
Sales and Marketing Success Coach

Join me for a Free Teleseminar on December 30th:

How to Market your Business Online

Click here for more details:
http://bit.ly/3EhOB5

Time for a Change – How to Improve your Blog

Make your blog more relevant and effective. Have you ever felt like your blog was ready for a facelift? What’s holding you back from making the change?

I recently decided to make some changes to my blog. I just felt like it wasn’t looking as good as it could.

How long did it take me to make the changes? About 10 minutes!

How did I do it? I used Typepad. I’ve had the opportunity to use Wordpress, Blogger and Typepad. While Wordpress sites look great, they’re not the easiest to change. And you might need help from a Wordpress developer to make the changes.

I haven’t used Blogger in years, but the interface seemed a little clunky to me. Maybe it’s changed since then.

On the other hand, Typepad is easy and flexible. It’s to blogging what Constant Contact is to email marketing: simple, flexible and cost effective.

If you feel like your blog is due for a change, then just do it. You can make a plan if you want, but it’s okay to just pick a new template and go with it. Change doesn’t have to be hard!

Rick Cooper
Sales & Marketing Success Coach

Create Value for Clients

If you want to get more clients and grow your business, look for ways to create value for clients. I love owning my own business. As an entrepreneur success coach, I work with entrepreneurs who want to grow their business. I love being able to help people.

What can you do to create value for clients? Look for ways to provide information and resources that will help clients and prospective customers.

Set an intention now to look for ways to add value on a regular basis. This one of the true joys of entrepreneurship: the ability to leverage your creativity to help others.

Here are 3 quick ways to add value to clients:

1) Share a blog post

The internet today provides a wealth of information. Make a list of blogs you want to regularly visit. Take time each week to look for blog posts and then share them, on social media or through email.

2) Share a resource

If you want to be useful to other people, then start looking for ways to solve other people's problems. Look for websites, tools and resources that can help to solve a common challenge. Then, be open to sharing when the opportunity arises. Some of the common challenges facing businesses today are rising debts, healthcare, employee morale and a need for new customers. Create value one-on-one when talking to people are one-to-many through email, blog posts, articles and other means.

Look for Opportunities to Share your Specialized Knowledge!

3) Share a tip

You are an expert. You know something that other people don't. And you can share that information to help other people. Look for opportunities to communicate the specialized knowledge you have. This will help to position you as an expert and increase your visibility. Keep it simple. When I post to my blog, I typically share 3 tips or strategies. People have limited attention. You have to grab their attention and communicate something they can easily remember.

What can you do to create value for people? As an entrepreneur, you have the capability to help others by providing a solution to a common problems. Seek out opportunities to help others and your business will grow!

Permission Based Marketing through Free Offers

Seth Godin has literally written the book on Permission Marketing. I recommend any one of his books to learn how to apply a permission based marketing philosophy.

We live in an age when people marketed are marketed to constantly. So, what can you do to cut through the noise and create results? If you want to build a successful business, you need to ask for permission to market to people.

Traditional Advertising:
There are traditional forms of advertising which interrupt you, whether on radio, TV, or even in print media. Permission is assumed because people understand when they turn the radio station or TV channel, they will hear or see commercials at some point.

Email Marketing:
One of the most powerful tools to create leverage in your business is through email marketing. We're not talking about spam. We're talking about legitimate opt-in requests. I use a double opt-in process for added verification. I would rather err on the conservative side.

People may still perceive your messages as spam and block you. But, ultimately, they gave you permission to send them messages. Pay attention to how many messages you send and make the content valuable.

Comply with the Can Spam Act (in the U.S.) and make sure that people who subscribe to your email list have the option to unsubscribe at any time.

Publicity:
Publicity is one of the most effective forms of communication because it is typically not perceived as advertising. You must be prepared to lose control of the message though. There is value in telling compelling stories and simply being visible in the media eye. It creates interest and attracts people.

There is a learning curve to become expert at communicating with the media and creating value for consumers. But, it's worth the effort.

Build Relationships with a Diverse Community of People

Social Media:
The internet has created many opportunities to reach consumers with your message. While many companies use banner advertisements and pay per click ads, there are many tools to reach people through social media. Blogs are a great tool to demonstrate expertise in a specific area and communicate value. You can build a loyal readership and use opt-in offers for permission based email offers.

Social media sites including Twitter and Facebook allow the opportunity to build relationships with a diverse community of people including your ideal clients. Social media environments create an ongoing conversation and dialogue that everyone can tap into by exchanging information.

Free Offers:
So, how can you use the internet to grow your client base? I recommend the 80/20 Rule. Always seek to make your communications 80% informational and only 20% promotional. If in doubt, provide more information and less promotion.

Focus on building relationships. Think of people first and then about your specific goals and objectives. Social media is self-regulating. Spammers are quickly outed and banned from sites. Make sure that you obey the rules of the site and are considerate of other members.

People are willing to provide their contact information in exchange for information they need. Just be sure to follow through on your commitments and deliver what is promised.

As for what to makes a compelling free offer, that's the subject of another post.

Attraction marketing starts with offering information and resources that are valuable for your ideal clients. Strive to create value for others and your business will grow!

Want to learn how to leverage social media to grow your business? Attend our free webinar on Secrets to use Twitter to Grow your Business.

Anne Sandler is the March 11th Guest on Attracting Ideal Clients Show

Tune in on March 11th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how important it is to use the right words and methods like telling stories, using testimonials, inserting a call to action and how to make the copy reach your prospects emotional triggers.

Attracting Ideal Clients on BlogTalkRadio
Creating Words That Sell
March 11th (Episode 27)
3pm Pacific / 5pm Central / 6pm Eastern

Words are important in marketing your business. Whenever you create a message to create visibility and motivate your prospects, you need to write effective copy.

During the show, you'll learn:
> It's not all about you, but the benefit
> How important it is to reach your prospect emotionally
> How to pare down the amount of copy
> Why testimonials are important
> How to insert a call to action

Special Guest: Susan Anne Sandler

Tune in monthly on the 2nd Wednesday at 3pm Pacific Time:
http://www.blogtalkradio.com/thepdapro

Listen online (live or archived).
Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest: Anne Sandler
Anne has been a partner and copywriter for Image Publishing for the past 20 years and recently opened her own firm, Pizzazz Communications, a Speaking and Writing Communications company to follow her dream of speaking professionally and coaching others in writing and speaking. She has been a public speaker for 20 years, giving workshops at the San Jose Chamber and other venues. She has received the highest honor of Distinguished Toastmaster from Toastmasters International and has coached clients on writing and speaking. Now, through Pizzazz Communications she continues her writing expertise and has a goal to teach others her craft.

Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach

Blogs Attract Clients!

Are you looking for a strategy to attract clients? Consider creating a blog. Blogs attract clients!

I have been blogging for over three years. I have enjoyed the opportunity to share information and it's provided a great way for people to get to know me.

Rick Cooper - Blogs:

Attracting Ideal Clients:
http://www.attractingidealclients.com

The PDA Pro Blog:
http://www.thepdaproblog.com

I have started a few other blogs that didn't really go anywhere. You have to be passionate about the topic and have a lot of new ideas to keep posting.

You Have To Be Passionate About The Topic!

If you have thought about starting a blog, don't miss out on my interview with Social Media Expert Jerry Hart on Attracting Ideal Clients on Wednesday, January 14th.

Click here for more details

Jerry has a free resource on his website.

5 Steps to Explode Online Profits

Get it right now. It's a great place to start.

Todd's Tips to Follow Up After Business Mixers

My guest on the show this week, Todd Lay from SimpleBackOffice, posted a video on his blog. Click below to see the video on his blog.

Video: Useful Techniques for FollowUp After the Business Mixer!

In the video, Todd shares some great tips on what to do when you get back from a mixer. I liked the tips he shared for putting contact information into multiple contact management systems and social networks. It's a great tip.

Listen to Todd as he spoke with us on Attracting Ideal Clients on November 12th.

Communicate with your Database through Video Marketing

Or subscribe to the podcast:

http://feeds.feedburner.com/AttractingIdealClients

Moving from Action to Attraction

What's this attraction process all about? Is it magical? Is it supernatural? Well, there may be some of that. But, there's also a very practical element to the attraction process and it starts with taking action.

Most people take far too little action. They stumble and bumble, don't really do much to move them forward. If you want to be successful, then you need to take action.

What kind of action are we talking about? You need to go out and meet people, you need to network, you need to pick up the phone and call people, you need to send cards and letters, you need to send email, you need to join social networking sites and connect with people, and you need to communicate a clear and consistent message that attracts people to you.

If you want success, you need to take action!

If you're interesting in learning more about how to attract your ideal clients, I'd be happy to talk with you one-on-one. I offer a one-time FREE coaching session.

Click below for more details:

http://www.thepdapro.com/Coaching.asp

Nancy Michaels is Guest on August 20th Attracting Ideal Clients Talk Show

Tune in on August 20th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about Marketing to Attract your Ideal Client

Attracting Ideal Clients on BlogTalkRadio
Marketing to Attract your Ideal Client
August 20th (Episode 18)
3pm Pacific / 5pm Central / 6pm Eastern

Special Guest: Nancy Michaels

Tune in every Wednesday at 3pm Pacific Time:

http://www.blogtalkradio.com/thepdapro

Listen online (live or archived) or call (646) 478-4558 and ask a question during the show.

Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest:
Nancy Michaels, CEO, Impression Impact
•    Is the author of five books on marketing for small businesses, including Perfecting Your Pitch, (Career Press 2005) Off The Wall Marketing Ideas, (Adams Media 2000), How To Be A Big Fish In Any Pond, Media Madness, and A to Z to Visibility

•    Has spoken in 42 states to more than 60,000 entrepreneurs on behalf of such clients as Xerox, Office Depot, AT&T, Staples, Cendant (Avis and Budget Rental Cars), Constant Contact, among many others

•    Is the first recipient to win the Tom Peters WOW! Project Personified Award (2002) that hails individuals who take on WOW! projects.  The WOW! Project was a cover story for Fast Company magazine

•    Acts as Lead Consultant and host of Office Depot.com’s Web Café Series of on-line seminars geared toward small business owners (http://www.officedepot.com/webcafe)

•    Is Inc.com’s Solo Business Expert on sales, marketing and business development issues for the solo entrepreneur (http://www.inc.com/resources/solo)

•    Served as Small Business Editor at US News & World Report, and the Small Business Marketing Expert for Entrepreneur Magazine. She is a regular contributor to Franchise Update and has been featured in The Wall Street Journal, Fortune Small Business (FSB), Success Magazine, The New York Post, Franchising Magazine, among numerous other publications

•    And her speaker team, have conducted more than 600 seminars in three years on behalf of a national retailer where sales increased 200 to 300 percent on the days of these events

•    Was a nationally syndicated newspaper small business columnist for Scripps-Howard News Service (1999 – 2000)

•    Nancy also was the publicist for Matt Lauer (currently co-host of the Today show)

•    Nancy is the President of her marketing company, Impression Impact, which she launched in 1990 and Founder of the Grow Your Business Network (http://www.growyourbusinessnetwork.com/)

•    In the spring of 2005, Nancy became very ill and underwent a liver transplant due to liver failure.  She is the grateful recipient of a donor liver.  Find out how you can become a donor at http://www.organdonor.gov.

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach

Phrases Attract Clients

Words are important in sales and marketing. They grab your attention. They inspire and motivate you. They cause you to take action. If you want to increase your sales, then you need to craft some effective phrases.

Lori Richardson, Founder of Score More Sales, says that, "It is always good to think about what you are saying over and over again each day when you are a seller." Great advice Lori.

Words Attract Clients!

What phrases do you use over and over? Do they get the results you want? If not, what's missing. Remember that words attract attention. And words attract clients!