Think about your marketing. What are you doing that’s repeatable and duplicatable?
There is a power in simplicity. Too often we try to make things too complex. This is bad. You will be much more likely to repeat something that is simple.
When I coach clients, I’m often surprised at how much they are doing that has minimal to no benefit. There’s a simple rule in marketing and sales: Focus on revenue producing activities.
What are some of the marketing activities you can do that will yield the best results?
-Lead generation
-Lead conversion
-Email marketing
-Creating a new lead capture page
-Creating a freebie (Irresistible Free Offer)
-Creating an online sales page
-Pay per click advertising
-Product launches
-Joint ventures
-Affiliate marketing
-Blogging
-Social media activities
-Promoting live events
-Online video
-Posting articles on article directories
-Posting your business profile on a directory
These are all great ideas. And there are many more.
Learn more about how to improve your online marketing.
Register for a Free Teleseminar on May 14th:
How to Market Your Business Online
Rick Cooper
Online Marketing Expert
One of the best tools you can use to develop customer relationships is email. It offers the possibility to create an ongoing relationship by communicating information and providing value. Are you leveraging email to grow your business?
Do you consistently send email messages to your list? Do you mail to everyone at once, or do you make use of sub-lists to send a more targeted message?
Email is an amazingly versatile tool to build trust and rapport. It allows you to share information through broadcast messages, email newsletters or advertisements. One of my favorite strategies is to use autoresponders to create an ecourse.
Compared to other forms of promotion, it's very inexpensive. You just have to pay for the cost of the email marketing tool. It's also green, there's nothing to print and mail. All things considered, email is a great tool.
Unfortunately, open rates are down. There are more and more messages and fewer people opening them. But, it's still worth the effort. And permission based marketing means that people want to hear from you. As long as you provide value, you will get a result.
What opportunities do you have to create email campaigns? Have you taken the time to develop a strategy? If not, you might want to set a goal to make better use of email in your marketing.
A broadcast message is a single message you can send to your full email list or to a sub list. You can invite people to a teleseminar, send an article, send a link to your blog or help to promote someone else. Determine how many promotional messages you want to send per month and stick to it.
Focus on Adding Value!
5. Don’t over-market to your listSend Email Messages Consistently to your List!
You can also use an email marketing tool like Constant Contact to send professional looking email messages. Keep your messages simple and send them consistently. The more complex the email, the harder it is to maintain over time. If you create an ezine, don’t add make it too long. Keep it simple and people will be more likely to read it.Join me for a Free Teleseminar on December 30th:
How to Market your Business Online
Click here for more details: Make your blog more relevant and effective. Have you ever felt like your blog was ready for a facelift? What’s holding you back from making the change?
I recently decided to make some changes to my blog. I just felt like it wasn’t looking as good as it could.
How long did it take me to make the changes? About 10 minutes!
How did I do it? I used Typepad. I’ve had the opportunity to use Wordpress, Blogger and Typepad. While Wordpress sites look great, they’re not the easiest to change. And you might need help from a Wordpress developer to make the changes.
I haven’t used Blogger in years, but the interface seemed a little clunky to me. Maybe it’s changed since then.
On the other hand, Typepad is easy and flexible. It’s to blogging what Constant Contact is to email marketing: simple, flexible and cost effective.
If you feel like your blog is due for a change, then just do it. You can make a plan if you want, but it’s okay to just pick a new template and go with it. Change doesn’t have to be hard!
Rick Cooper
Sales & Marketing Success Coach
If you want to get more clients and grow your business, look for ways to create value for clients. I love owning my own business. As an entrepreneur success coach, I work with entrepreneurs who want to grow their business. I love being able to help people.
What can you do to create value for clients? Look for ways to provide information and resources that will help clients and prospective customers.
Set an intention now to look for ways to add value on a regular basis. This one of the true joys of entrepreneurship: the ability to leverage your creativity to help others.
Here are 3 quick ways to add value to clients:
1) Share a blog post
The internet today provides a wealth of information. Make a list of blogs you want to regularly visit. Take time each week to look for blog posts and then share them, on social media or through email.
2) Share a resource
If you want to be useful to other people, then start looking for ways to solve other people's problems. Look for websites, tools and resources that can help to solve a common challenge. Then, be open to sharing when the opportunity arises. Some of the common challenges facing businesses today are rising debts, healthcare, employee morale and a need for new customers. Create value one-on-one when talking to people are one-to-many through email, blog posts, articles and other means.
Look for Opportunities to Share your Specialized Knowledge!
3) Share a tip
You are an expert. You know something that other people don't. And you can share that information to help other people. Look for opportunities to communicate the specialized knowledge you have. This will help to position you as an expert and increase your visibility. Keep it simple. When I post to my blog, I typically share 3 tips or strategies. People have limited attention. You have to grab their attention and communicate something they can easily remember.
What can you do to create value for people? As an entrepreneur, you have the capability to help others by providing a solution to a common problems. Seek out opportunities to help others and your business will grow!
Seth Godin has literally written the book on Permission Marketing. I recommend any one of his books to learn how to apply a permission based marketing philosophy.
We live in an age when people marketed are marketed to constantly. So, what can you do to cut through the noise and create results? If you want to build a successful business, you need to ask for permission to market to people.
Traditional Advertising:
There are traditional forms of advertising which interrupt you, whether on radio, TV, or even in print media. Permission is assumed because people understand when they turn the radio station or TV channel, they will hear or see commercials at some point.
Email Marketing:
One of the most powerful tools to create leverage in your business is through email marketing. We're not talking about spam. We're talking about legitimate opt-in requests. I use a double opt-in process for added verification. I would rather err on the conservative side.
People may still perceive your messages as spam and block you. But, ultimately, they gave you permission to send them messages. Pay attention to how many messages you send and make the content valuable.
Comply with the Can Spam Act (in the U.S.) and make sure that people who subscribe to your email list have the option to unsubscribe at any time.
Publicity:
Publicity is one of the most effective forms of communication because it is typically not perceived as advertising. You must be prepared to lose control of the message though. There is value in telling compelling stories and simply being visible in the media eye. It creates interest and attracts people.
There is a learning curve to become expert at communicating with the media and creating value for consumers. But, it's worth the effort.
Build Relationships with a Diverse Community of People
Social Media:
The internet has created many opportunities to reach consumers with your message. While many companies use banner advertisements and pay per click ads, there are many tools to reach people through social media. Blogs are a great tool to demonstrate expertise in a specific area and communicate value. You can build a loyal readership and use opt-in offers for permission based email offers.
Social media sites including Twitter and Facebook allow the opportunity to build relationships with a diverse community of people including your ideal clients. Social media environments create an ongoing conversation and dialogue that everyone can tap into by exchanging information.
Free Offers:
So, how can you use the internet to grow your client base? I recommend the 80/20 Rule. Always seek to make your communications 80% informational and only 20% promotional. If in doubt, provide more information and less promotion.
Focus on building relationships. Think of people first and then about your specific goals and objectives. Social media is self-regulating. Spammers are quickly outed and banned from sites. Make sure that you obey the rules of the site and are considerate of other members.
People are willing to provide their contact information in exchange for information they need. Just be sure to follow through on your commitments and deliver what is promised.
As for what to makes a compelling free offer, that's the subject of another post.
Attraction marketing starts with offering information and resources that are valuable for your ideal clients. Strive to create value for others and your business will grow!
Want to learn how to leverage social media to grow your business? Attend our free webinar on Secrets to use Twitter to Grow your Business.
Tune in on March 11th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how important it is to use the right words and methods like telling stories, using testimonials, inserting a call to action and how to make the copy reach your prospects emotional triggers.
Attracting Ideal Clients on BlogTalkRadio
Creating Words That Sell
March 11th (Episode 27)
3pm Pacific / 5pm Central / 6pm Eastern
Words are important in marketing your business. Whenever you create a message to create visibility and motivate your prospects, you need to write effective copy.
During the show, you'll learn:
> It's not all about you, but the benefit
> How important it is to reach your prospect emotionally
> How to pare down the amount of copy
> Why testimonials are important
> How to insert a call to action
Special Guest: Susan Anne Sandler
Tune in monthly on the 2nd Wednesday at 3pm Pacific Time:
http://www.blogtalkradio.com/thepdapro
Listen online (live or archived).
Click Here to Set a Reminder for the Show
Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients
About our Guest: Anne Sandler
Anne has been a partner and copywriter for Image Publishing for the past 20 years and recently opened her own firm, Pizzazz Communications, a Speaking and Writing Communications company to follow her dream of speaking professionally and coaching others in writing and speaking. She has been a public speaker for 20 years, giving workshops at the San Jose Chamber and other venues. She has received the highest honor of Distinguished Toastmaster from Toastmasters International and has coached clients on writing and speaking. Now, through Pizzazz Communications she continues her writing expertise and has a goal to teach others her craft.
Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach
Are you looking for a strategy to attract clients? Consider creating a blog. Blogs attract clients!
I have been blogging for over three years. I have enjoyed the opportunity to share information and it's provided a great way for people to get to know me.
Rick Cooper - Blogs:
Attracting Ideal Clients:
http://www.attractingidealclients.com
The PDA Pro Blog:
http://www.thepdaproblog.com
I have started a few other blogs that didn't really go anywhere. You have to be passionate about the topic and have a lot of new ideas to keep posting.
You Have To Be Passionate About The Topic!
If you have thought about starting a blog, don't miss out on my interview with Social Media Expert Jerry Hart on Attracting Ideal Clients on Wednesday, January 14th.
Jerry has a free resource on his website.
5 Steps to Explode Online Profits
Get it right now. It's a great place to start.
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