Attracting Ideal Clients

Success Secrets: Express Gratitude to Attract More Positive Outcomes

One of the qualities you need to possess to build a successful business is gratitude. You will benefit by being grateful for what you have in your life and in your business. It’s easy to focus on the negative. It can be hard to focus on the positive.

Make it a habit each day to express gratitude for what you have. You can do this alone and in silence or however you want. When you acknowledge what you already have that you appreciate, you are more likely to attract similar things into your life.

This practice also works with clients. Express gratitude for the clients you have. It’s also worthwhile to acknowledge your clients with thanks. Send them a thank you card. Send an ecard. Send a gift. Find some special way to say thanks for their business.

Express Gratitude to your Clients!

Take time to express gratitude and you will live a richer life. You will have riches that extend beyond wealth.

Attraction Marketing Secrets: How to Use your Blog to Attract Clients

Posting to a blog is a great way to attract clients. The internet is an amazing source of information and you can provide value by writing a blog and sharing your expertise.

People often turn to blogs because they contain specialized information. You can build an audience and attract clients if you post quality content that educates and informs people.

So, how do you get started with a blog? Here are a few quick ideas that will help you get started.

1. Select a theme and a title

A blog is a communication tool. It allows you the capability to share information that other people will find useful. In order to create a resource that people will come back to, you need to limit the topics you write about. You need to select a theme.

You also need to select a title for your blog. And you should consider using the title for the website domain or url.

2. Choose a design

Writing consistently to a blog can position you as an expert. It can help to increase your visibility. It can also help you to establish strong relationships with influential bloggers.

One of the ways you can communicate your expertise is to use a professional design for your blog. Many of the online blogging tools like Typepad offer a variety of professional templates. For a more customized design you can find a Wordpress designer who can create a customized design for you. Another tool you can use is Blogger. It’s simple and easy to use.

I use both Typepad and Wordpress. I love Typepad. I can create as many blogs as I want. Wordpress is flexible, but it’s a pain to have to debug the code at times.

A Blog is a Communication Tool that Allows you Attract Clients!

3. Add navigation options

One of the unique characteristics of a blog is the ability to sort and categorize posts by category or period (day, week, month).

Many blogging tools will allow you to create tabs with different content. This makes the blog more like a traditional website.

4. Write blog posts

One of the most challenging aspects of creating a blog is to actually post content over time. Many people create blogs but few actually post content to their blogs consistently over time.

One of the ways to simplify this process is to create a routine and create an ongoing series of posts on a topic. This is similar to the way newspapers have columns, a daily or weekly article on a topic.

For example, this blog post is part of a series of blog posts I wrote for an ebook. I wrote the ebook and now am posting to my blog one at a time. This also gives me the opportunity to optimize each post before I publish the ebook.

5. Add an opt-in box

One of the reasons to create a blog is the ability to generate leads. You can use a blog to generate leads by adding an opt-in box and offering a free resource people can opt-in to receive.

Starting a blog is a great way to share information that provides value and positions you as an expert. Select a theme that will attract attention and that you’re passionate about.

Post content to your blog consistently. Repurpose content from articles, teleseminars and classes. You will demonstrate your expertise. You will build a following. You will attract clients who want to work with you! Happy blogging!

Looking for more strategies to market your business online? Attend my Free Teleseminar on How to Market your Business Online. Click here for more details:http://bit.ly/3EhOB5

Rick Cooper

The Attraction Marketing Expert

Success Secrets: Set Goals to Accomplish Amazing Results

If you want to accomplish amazing results, then you need to set goals. This is one of the single best ideas to building a successful business. You get what you focus on. And goals allow you to focus on moving forward in your business.

There are few other strategies as powerful as writing down your goals for what you want to accomplish. Set goals. Remember the ABCs of goal setting. Goals should be Achievable, Believable and Conceivable.

A goal is a dream with a deadline. So, make sure goals have a deadline.

Here are a few questions to ask yourself: What are your goals? What’s your most important goal? What are you doing to accomplish it?

Where are your goals? Here’s another quick tip for you. Write your goals in your journal. This is a great place to keep your goals.

Focus on your Goals Every Day!

I have a challenge for you. I encourage you to read your goals at least once a week. And ideally, read them daily.

This will accelerate your performance and increase your results.

Leverage the Power of Intention - Part 1

The Power of Intention is a powerful force that can help you massively increase your results! Are you ready to set powerful intentions?

What do you intend to do? Do you usually accomplish what you intend to do or do you fall short? Intentions are powerful. It's a mistake to set intentions and fail to follow through. It diminishes your personal power.

So, what is an intention? An intention is a desire for things to be a certain way or for you to act in a certain way. The amazing thing is that if you believe and have faith in your intentions, they will often come true in a mysterious or magical way. This is due in Iarge part to the law of attraction.

Start Small - Set an Intention to Have a Cup of Coffee!

When should you set intentions? Intentions can be set on a daily basis. You can start small and work your way up. For instance, you could have an intention to have a cup of coffee. That will lead you through a series of steps to obtaining that cup of coffee. But, it started with the intention.

In Part 2 of this post, I'll share how to set powerful intentions!

Set an intention now to learn more. To help you get started, I'm giving away books.

Click Here to Find Out How to Win Books

Rick Cooper
Sales & Marketing Success Coach

Success Secrets: Persistence

Building a successful business takes a lot of effort and it takes persistence. If you want to run a business that you’re passionate about and that generates a profit, you need to be in it for the long haul.

The Challenge:
The challenge is that it’s too easy to give up. Even though you want something, it doesn’t mean you will be able to accomplish it easily. I’m in favor of adopting a positive mindset. At the same time, you need to be realistic.

Jim Collins, in his excellent book, Good to Great, talked about Confronting the Brutal Truths. That means recognizing the problems in your business and doing something about them. You need to make some hard decisions from time to time to keep moving forward.

Failure is part of success. Not everyone succeeds on the first try. The important thing is to stay in the game and keep playing.

Your Opportunity:
If you are willing to persist, you will eventually win. You will experience success along the way. One of the ironic characteristics of success I have noticed is that you can experience success and failure on the same day. You can receive good news and bad news at the same time.

One of my success coaches Andrew Barber-Starkey explained the importance of celebrating your successes. You need to acknowledge and reward yourself for your successes. That will encourage more success in the future. Reward what you want to see more of.

Persistence is one of the keys to success and I encourage you to keep going even if you need to make some adjustments along the way.

Rick Cooper
Sales & Marketing Success Coach

Click here to Book a Free Coaching Session

Partner with People to Team Up and Increase your Success

One of the strategies that has made me successful is to partner with people. Building a business takes time and effort. As a solopreneur, there's a lot of work to do. You can delegate tasks, but it can be challenging to hand off the right tasks.

If you want to increase your results, look for opportunities to team up. I value people and look for people to partner with. I have been fortunate to find many other entrepreneurs to work with over the last 6 years.

I have gained value from working with coaches and mentors. I have also gotten a lot of value from the relationships I have developed with my fellow business owners.

I recently teamed up and wrote a book with Joy Klepac, Todd Lay, Sonika Tinker, Brian Brunckhorst, Linda Distler and Keith Huggett.

The book is called Seize your Opportunities. It's a collection of tips, strategies and stories to help you identify opportunities to help you succeed in your business.

Seek Out People You Can Partner With!

Who can you partner with? How would you benefit from developing relationships with other business owners?

I encourage you to actively seek out people you can partner with. It can make all the difference in the world!

Click Here to Get your Copy of Seize your Opportunities

The First Step to Attract Clients

One of the simplest steps you can take to attract clients is to simply identify your ideal clients. Yes, it's important to identify a niche market. You're going to be so much more successful in your professional services business if you choose a specific market to serve.

Here are a few of the benefits:

1. You will be able to craft a more compelling message

Don't settle for a plain message that targets everyone! Write a compelling message that speaks to your audience. People pay copywriters thousands of dollars for a compelling sales letter. Start now and use the same principles.

2. It will be easier to get referrals

Would you like to have referrals coming in every day? You're going to attract more referrals by clearly identifying and communicating who your ideal clients are. I call it planting a seed.

3. You can become recognized as THE expert for your market

Experts get paid more. Need I say more? Okay. You will attract the best clients by demonstrating your expertise. Write, speak, and get publicity. It all helps!

Craft a Compelling Message that Attracts Clients!

What's your next step in identifying your ideal clients? This is not a one time activity. You should evaluate your client base a few times a year and make sure you're on track.

Attract your ideal clients and build the business of your dreams!

Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach
http://www.RicksCooper.com

Tim Lock is the May 13th Guest on Attracting Ideal Clients Show

Tune in on May 13th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to improve your website to generate more leads and get more clients.

Improve your Website to Attract Clients
May 13th (Episode 28)
6pm Pacific / 8pm Central / 9pm Eastern

Your website is now your calling card. It needs to communicate who you are and what you do. And it needs to work for you. Your website should generate leads for new business. What can you do to improve your website?

In this program you learn:
* Why Content is King.
* Design style tips.
* How to choose the right colors.
* Insure your site looks the way it should no matter who views it.
* How to easily and effectively track your website visitors.

Special Guest: Tim Lock
Tune in monthly on the 2nd Wednesday at 3pm Pacific Time:
http://www.blogtalkradio.com/thepdapro

Listen online (live or archived)
Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest: Tim Lock

Tim Lock is a website designer with a passion for helping small business owners transform their website into a lead generation machine. He has been entrepreneur since the age of 10 and understands the challenges business owners face every day. He has over 10 years of technical support experience which gives him the ability to quickly trouble sneaky website problems and the empathy to explain technical processes in simple terms. His website is http://TheSeattleSeven.com.

Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach

Rick Cooper Featured on Michael Michalowicz's TPE Blog!

It's always an honor to receive media attention. Publicity is one of the best forms of visibility. What are you doing to get publicity to increase your visibility?

I'm excited to announce that I was featured on Michael Michalowicz's Toilet Paper Entrepreneur (TPE) Blog! Michael is a nationally renowned author and media darling. He has a huge following and I'm excited to have the opportunity to share a marketing strategy that can help them.

Use Teleseminars to Grow your Business!

Michael posted an amazing collection of 115 Marketing Strategies for Small Business on his blog. Look for #96, Teleseminar Gold, contributed by Rick Cooper, The Attraction Marketing Expert. This is a great strategy for Coaches, Speakers and Experts. It can also be used by any entrepreneurs who want to educate and inform clients and prospects. It's a great lead generation strategy.

Are you interested in learning how to use teleseminars to grow your business?

I have a FREE resource for you:

22 Ways to Use Teleseminars to Grow your Business

Permission Based Marketing through Free Offers

Seth Godin has literally written the book on Permission Marketing. I recommend any one of his books to learn how to apply a permission based marketing philosophy.

We live in an age when people marketed are marketed to constantly. So, what can you do to cut through the noise and create results? If you want to build a successful business, you need to ask for permission to market to people.

Traditional Advertising:
There are traditional forms of advertising which interrupt you, whether on radio, TV, or even in print media. Permission is assumed because people understand when they turn the radio station or TV channel, they will hear or see commercials at some point.

Email Marketing:
One of the most powerful tools to create leverage in your business is through email marketing. We're not talking about spam. We're talking about legitimate opt-in requests. I use a double opt-in process for added verification. I would rather err on the conservative side.

People may still perceive your messages as spam and block you. But, ultimately, they gave you permission to send them messages. Pay attention to how many messages you send and make the content valuable.

Comply with the Can Spam Act (in the U.S.) and make sure that people who subscribe to your email list have the option to unsubscribe at any time.

Publicity:
Publicity is one of the most effective forms of communication because it is typically not perceived as advertising. You must be prepared to lose control of the message though. There is value in telling compelling stories and simply being visible in the media eye. It creates interest and attracts people.

There is a learning curve to become expert at communicating with the media and creating value for consumers. But, it's worth the effort.

Build Relationships with a Diverse Community of People

Social Media:
The internet has created many opportunities to reach consumers with your message. While many companies use banner advertisements and pay per click ads, there are many tools to reach people through social media. Blogs are a great tool to demonstrate expertise in a specific area and communicate value. You can build a loyal readership and use opt-in offers for permission based email offers.

Social media sites including Twitter and Facebook allow the opportunity to build relationships with a diverse community of people including your ideal clients. Social media environments create an ongoing conversation and dialogue that everyone can tap into by exchanging information.

Free Offers:
So, how can you use the internet to grow your client base? I recommend the 80/20 Rule. Always seek to make your communications 80% informational and only 20% promotional. If in doubt, provide more information and less promotion.

Focus on building relationships. Think of people first and then about your specific goals and objectives. Social media is self-regulating. Spammers are quickly outed and banned from sites. Make sure that you obey the rules of the site and are considerate of other members.

People are willing to provide their contact information in exchange for information they need. Just be sure to follow through on your commitments and deliver what is promised.

As for what to makes a compelling free offer, that's the subject of another post.

Attraction marketing starts with offering information and resources that are valuable for your ideal clients. Strive to create value for others and your business will grow!

Want to learn how to leverage social media to grow your business? Attend our free webinar on Secrets to use Twitter to Grow your Business.