Attracting Ideal Clients

Attraction Marketing Secrets - How to Get Publicity With a Press Release

One of the best attraction marketing strategies available is to get publicity. You can increase your visibility by getting coverage from the media. It’s not an easy task, but if you have a timely message, you can do it.

After you develop a publicity strategy and a plan, the first step to get publicity is to write a press release. This critical document is used by the media to identify trends, locate experts, and select story ideas.

1. Select a message

Getting publicity takes consistent effort and it takes a consistent message. Select a message you will communicate frequently over a period of 3-4 months. Write a series of press releases that focus on different aspects of the message. Make direct contact with the media, pitching your story and offering to be interviewed on the topic.

The press release should not be about your business. It shouldn’t be about you. It should be about a specific group of people. For example, you could write about baby boomers, small business owners or retirees. Your message should appeal to your ideal clients because that is ultimately who you want to reach.

Your press release should be newsworthy and should tap into the theme of hot topics and current trends in the news. It doesn’t have to be related to what you do as a business owner. But, that’s always a plus. Just remember not to promote. You are the expert!

2. Create a compelling title

Just like an article needs a compelling title, so does a press release. Look for examples of press release titles on PRNewswire.com. Don’t look at corporate press releases. In general, their press releases are boring are all about me, me, me. Keep your title simple and focus on the benefits of the message. You want to draw people in with the title.

Make Your Press Release Newsworthy!

3. Craft an informative opening paragraph

Keep your message focused and use the opening paragraph of a press release to communicate the who, what, when where and why. Include your city at the start of the paragraph. You can include a date or leave it off.

Grab the attention of the media and draw them into the press release. Give people a reason to read further. State the problem and explain that there is a solution.

4. Draft the press release

Draft an outline of the content and write the press release. Focus on providing value. If you want to get the media’s attention use the press release to provide tips and strategies that will be meaningful to an audience the media is trying to reach.

One of the strategies you can use in communicating with the media is to share 3 tips or strategies. If you have the opportunity to be interviewed by the media, you can’t ramble on, you need to be very focused.

Most people have a difficult time communicating a clear, consistent message. They’re all over the place. If this sounds like you, you need to invest some time in boiling your message down to its basics.

5. Quote yourself as an expert

One of the differences between an article and a press release is the opportunity to position yourself as an expert in a press release. Quote yourself in the press release 2-3 times. For example, “According to Rick Cooper, The Attraction Marketing Expert, “A press release can help you book an interview on radio or TV or be quoted in print media.””

Use words like “according to, says, said, indicates, states, stated, and shared. It might be uncomfortable in the beginning to write about yourself in the third person. Imagine someone else is writing the article for you. Do not list yourself as the media contact. Use someone else’s name.

A press release is a great tool to help you craft a compelling message for your publicity campaign. Post your press release on the internet, send it by email and include it in packages to the media. With consistent effort, you will get visibility and ultimately publicity. Read Guerrilla Publicity by Jill Lublin and Rick Frishman. Be persistent and seek out additional resources to help you learn how to get publicity.

Rick Cooper
Marketing Coach

5 Tips to Get More Speaking Engagements

Experts gets more clients! You can use public speaking to increase your visibility. You may also have the opportunity to generate leads or sell products.

Public speaking is a great way to find clients. When you stand at the front of the room, people will perceive you as an expert.

So, where can you go to speak?

Here are 5 tips to get more speaking engagements:

1. Service organizations

Call your local Kiwanis or Rotary club. They are always looking for speakers. Also, check out Meetup groups including Successful Thinkers.

2. Professional associations

There are many great professional associations for specific industries or careers. Make a list of associations and ask for referrals. Check out their local website and look for the Program Director. Network with other professional speakers. I attend the Sacramento Speakers Network. Look for a group in your local area or start your own Meetup group. After you deliver a speech, refer other speakers to them.

3. Companies

Do you have a topic that would interest sales professionals? Call the sales manager or owner of a small to medium size business to book a free local talk. Offer to speak for 30 to 45 minutes at their weekly meeting.Make the talk motivational, as well as providing ideas they can implement.

4. Conferences and Events

There are a lot of events that feature speakers. Many conference organizers hire professional speakers so they know they are getting a good speaker. There are also a lot of smaller events that feature unpaid speakers. Keep an eye out for local events. Connect with your local chamber of commerce and look for flyers for upcoming events.

5. Host your own event

This one is the most challenging to pull off. You need to book a venue or find a place to host the event free. You need to market and promote the event. You need to make confirmation calls. And you need to arrive before and stay after the event. There are also decisions about whether you will serve food, allow time for networking, and how to handle registration. Other than that, it's a great strategy.

Public speaking is one of the most powerful ways to grow your business. You will literally have people beating down your door wanting to talk with you because you have the answers.

Make sure you take the time to develop your speaking content. Write a script, memorize it and practice. Practice, practice, practice. Get clear about your goals for the speech.

One word of caution, be sure to get approval in advance before you attempt to generate leads or sell products during a speech. Many associations have strict rules against selling. Learn what you can in advance about their rules. Then, make a specific request. If they say yes, then you're good to go.

You are an expert! Now, get out there and speak!

Rick Cooper
Marketing Coach

Join me for a Free Teleseminar:

How to Position Yourself as an Expert

Click here to register for the call or request the recording:

http://bit.ly/cvubut

5 Tips to Develop Rapport through Email

One of the greatest assets you have as a business owner is your customer list or database. That includes all of your clients, prospects and members of your network. It’s anyone you can communicate with to add value and promote your business.

One of the ways to communicate with customers and prospects is through email. Do you have an email list? If so, how often do you communicate with your list?

If you want to build long term customer relationships and grow your business, then you need to communicate regularly. Email is a great tool to help you build trust and rapport.

Here are 5 tips to develop rapport through email:

1. Send messages consistently to your email list

Think about your list. How often do you think they would want to receive messages from you? Identify how many messages to send per month and then stick to it. Some people send 1 message per month, others send 1 per week, and still others send several messages per week. Get on a schedule and do it consistently over time.

2. Create a content rich ezine to send your list

People like information. And they love good information. So, position yourself as an expert and write articles. Then, create an ezine to send your articles. Choose a simple design and send your ezine monthly. Be authentic and let your personality come through.

3. Develop an autoresponder campaign to warm up new prospects

One of the ways to build trust and rapport is to create a content rich ecourse that educates at the same time it builds trust and rapport. You can use autoresponders to deliver a sequence of email messages over time. What problem can you help to solve? Create an ecourse and then promote it on your website or blog.

4. Send broadcast messages to invite clients and prospects to free events

A broadcast message is a single message you can send to your full email list or to a sub list. You can invite people to a teleseminar, send an article, send a link to your blog or help to promote someone else. Determine how many promotional messages you want to send per month and stick to it.

Focus on Adding Value!

5. Don’t over-market to your list

You should use an email marketing service that complies with the Can Spam Act. That gives people the ability to unsubscribe. People will unsubscribe. Don’t worry about it. But, do minimize the risk of having too many people unsubscribe by making sure that you do not over-market to your list. Too many messages too close together may encourage someone to click the unsubscribe button. As long as you are looking for ways to add value, then people will look forward to your messages.

If you follow these 5 tips, you will increase your results substantially. Think of email as a strategic marketing tool. Take time to plan your communication schedule. Develop your skills in creating email marketing copy.

Be authentic when you write your messages. Look for ways to add value. People will read your messages if they find value in them.

Write your way to success!

Rick Cooper
Marketing Coach

Write an Article to Position Yourself as an Expert

Looking for a great way to begin positioning yourself as an expert? Write an article! This is a quick and easy strategy to begin adding value to attract clients. People want to know that you are knowledgeable before they work with you. Show them.

As an author and a speaker, I have developed a body of content over the last 7 years. But, when I first started my business, I didn't have anything except what I knew in my brain. I started out simply by writing articles, posting to a blog and then creating reports.

Over the years, I wrote several books, workbooks and created an audio CD set. I know this can seem daunting to someone just starting out. Hang in there. It gets easier each time you do it.

Attract Clients with an Article!

Here are 5 quick tips to help you get started:

1) Brainstorm a list of topics and then prioritize them

2) Don't worry about coming up with the perfect title, just get started

3) Make a list of 3-5 points you want to cover in the article

4) Write the first draft and then set it aside

5) Edit, edit, edit

I have now reached a point that I can write an article from start to finish without having to make any edits. (Okay, it's always a good idea to read through your articles at least once to catch typos.) I take more time when I write books, reports and ebooks.

If you have thought about writing articles, but have hesitated, what's holding you back? Take a risk and get started today!

Use Audio to Attract Clients

One of the easiest and most fun Attraction Marketing strategies is the use of audio. You can quickly and easily create an audio recording. You can share tips and strategies that provide value and create an audience that wants to learn more.

All you need is a microphone, a computer and software to edit the files. This is a do it yourself project or you can hire a studio to help you.

One of the best reasons to create an audio program is that it will position you as an expert and it will create a higher level of influence.

Create an Audio Program for Sale or Lead Generation!

1. Select a topic

You can record an audio program that’s as short as 20 minutes or as long as an hour. You can create short 2-3 minute audio clips, or a multi audio CD set.

Select a topic that you are expert in and that will attract clients. You can repurpose an audio program into an ebook, a book or a class. Once you have recorded the audio program, you can even repurpose the audio content by using segments for an audio podcast or to post on a website.

2. Choose a title

The title of an audio program needs to have appeal. It needs to grab the attention of your prospect and make them want it. Think about how you will package the audio. Will you offer it online as an audio download or package an audio CD? Think about the packaging design when selecting a title. Will the title fit nicely on the cover and look good on a thumbnail image?

In the beginning, choose a working title. You can always rename it later in the process. But, it’ a good idea to finalize the title because you will want to include it in the script.

3. Write a script

Developing an audio script can be a lengthy process. It will take hours of writing, editing and practicing before you arrive at a script that you can use in a recording. Don’t be afraid to try a test run and make an audio recording along the way. Listen to the recording and make notes about what it is missing.

You may find in time that you are comfortable improvising content. But, it still pays off to script out your call to action for the end of the audio, especially when creating an audio to be used for lead generation.

4. Record and edit the audio

You can record an audio program using a microphone and a computer. Audacity is a free software tool you can use to record and edit an audio program.

The final step is to create a web page to post the audio for sale or for lead generation. I recommend you create your own web pages to start with. Once you start generating some results, hire a graphic designer or a web designer to create a more professional looking web page for you. Use a sales page format where there is only one page with no navigation links. And be sure to get a short, memorable URL to help promote the web page.

Audio is an effective medium for providing value and creating a marketable product. You can record an audio program to use as a free product or for sale.

Success Secrets: Express Gratitude to Attract More Positive Outcomes

One of the qualities you need to possess to build a successful business is gratitude. You will benefit by being grateful for what you have in your life and in your business. It’s easy to focus on the negative. It can be hard to focus on the positive.

Make it a habit each day to express gratitude for what you have. You can do this alone and in silence or however you want. When you acknowledge what you already have that you appreciate, you are more likely to attract similar things into your life.

This practice also works with clients. Express gratitude for the clients you have. It’s also worthwhile to acknowledge your clients with thanks. Send them a thank you card. Send an ecard. Send a gift. Find some special way to say thanks for their business.

Express Gratitude to your Clients!

Take time to express gratitude and you will live a richer life. You will have riches that extend beyond wealth.

Attraction Marketing Secrets: How to Use your Blog to Attract Clients

Posting to a blog is a great way to attract clients. The internet is an amazing source of information and you can provide value by writing a blog and sharing your expertise.

People often turn to blogs because they contain specialized information. You can build an audience and attract clients if you post quality content that educates and informs people.

So, how do you get started with a blog? Here are a few quick ideas that will help you get started.

1. Select a theme and a title

A blog is a communication tool. It allows you the capability to share information that other people will find useful. In order to create a resource that people will come back to, you need to limit the topics you write about. You need to select a theme.

You also need to select a title for your blog. And you should consider using the title for the website domain or url.

2. Choose a design

Writing consistently to a blog can position you as an expert. It can help to increase your visibility. It can also help you to establish strong relationships with influential bloggers.

One of the ways you can communicate your expertise is to use a professional design for your blog. Many of the online blogging tools like Typepad offer a variety of professional templates. For a more customized design you can find a Wordpress designer who can create a customized design for you. Another tool you can use is Blogger. It’s simple and easy to use.

I use both Typepad and Wordpress. I love Typepad. I can create as many blogs as I want. Wordpress is flexible, but it’s a pain to have to debug the code at times.

A Blog is a Communication Tool that Allows you Attract Clients!

3. Add navigation options

One of the unique characteristics of a blog is the ability to sort and categorize posts by category or period (day, week, month).

Many blogging tools will allow you to create tabs with different content. This makes the blog more like a traditional website.

4. Write blog posts

One of the most challenging aspects of creating a blog is to actually post content over time. Many people create blogs but few actually post content to their blogs consistently over time.

One of the ways to simplify this process is to create a routine and create an ongoing series of posts on a topic. This is similar to the way newspapers have columns, a daily or weekly article on a topic.

For example, this blog post is part of a series of blog posts I wrote for an ebook. I wrote the ebook and now am posting to my blog one at a time. This also gives me the opportunity to optimize each post before I publish the ebook.

5. Add an opt-in box

One of the reasons to create a blog is the ability to generate leads. You can use a blog to generate leads by adding an opt-in box and offering a free resource people can opt-in to receive.

Starting a blog is a great way to share information that provides value and positions you as an expert. Select a theme that will attract attention and that you’re passionate about.

Post content to your blog consistently. Repurpose content from articles, teleseminars and classes. You will demonstrate your expertise. You will build a following. You will attract clients who want to work with you! Happy blogging!

Looking for more strategies to market your business online? Attend my Free Teleseminar on How to Market your Business Online. Click here for more details:http://bit.ly/3EhOB5

Rick Cooper

The Attraction Marketing Expert

Leverage the Power of Intention - Part 1

The Power of Intention is a powerful force that can help you massively increase your results! Are you ready to set powerful intentions?

What do you intend to do? Do you usually accomplish what you intend to do or do you fall short? Intentions are powerful. It's a mistake to set intentions and fail to follow through. It diminishes your personal power.

So, what is an intention? An intention is a desire for things to be a certain way or for you to act in a certain way. The amazing thing is that if you believe and have faith in your intentions, they will often come true in a mysterious or magical way. This is due in Iarge part to the law of attraction.

Start Small - Set an Intention to Have a Cup of Coffee!

When should you set intentions? Intentions can be set on a daily basis. You can start small and work your way up. For instance, you could have an intention to have a cup of coffee. That will lead you through a series of steps to obtaining that cup of coffee. But, it started with the intention.

In Part 2 of this post, I'll share how to set powerful intentions!

Set an intention now to learn more. To help you get started, I'm giving away books.

Click Here to Find Out How to Win Books

Rick Cooper
Sales & Marketing Success Coach

Partner with People to Team Up and Increase your Success

One of the strategies that has made me successful is to partner with people. Building a business takes time and effort. As a solopreneur, there's a lot of work to do. You can delegate tasks, but it can be challenging to hand off the right tasks.

If you want to increase your results, look for opportunities to team up. I value people and look for people to partner with. I have been fortunate to find many other entrepreneurs to work with over the last 6 years.

I have gained value from working with coaches and mentors. I have also gotten a lot of value from the relationships I have developed with my fellow business owners.

I recently teamed up and wrote a book with Joy Klepac, Todd Lay, Sonika Tinker, Brian Brunckhorst, Linda Distler and Keith Huggett.

The book is called Seize your Opportunities. It's a collection of tips, strategies and stories to help you identify opportunities to help you succeed in your business.

Seek Out People You Can Partner With!

Who can you partner with? How would you benefit from developing relationships with other business owners?

I encourage you to actively seek out people you can partner with. It can make all the difference in the world!

Click Here to Get your Copy of Seize your Opportunities

Create Value for Clients

If you want to get more clients and grow your business, look for ways to create value for clients. I love owning my own business. As an entrepreneur success coach, I work with entrepreneurs who want to grow their business. I love being able to help people.

What can you do to create value for clients? Look for ways to provide information and resources that will help clients and prospective customers.

Set an intention now to look for ways to add value on a regular basis. This one of the true joys of entrepreneurship: the ability to leverage your creativity to help others.

Here are 3 quick ways to add value to clients:

1) Share a blog post

The internet today provides a wealth of information. Make a list of blogs you want to regularly visit. Take time each week to look for blog posts and then share them, on social media or through email.

2) Share a resource

If you want to be useful to other people, then start looking for ways to solve other people's problems. Look for websites, tools and resources that can help to solve a common challenge. Then, be open to sharing when the opportunity arises. Some of the common challenges facing businesses today are rising debts, healthcare, employee morale and a need for new customers. Create value one-on-one when talking to people are one-to-many through email, blog posts, articles and other means.

Look for Opportunities to Share your Specialized Knowledge!

3) Share a tip

You are an expert. You know something that other people don't. And you can share that information to help other people. Look for opportunities to communicate the specialized knowledge you have. This will help to position you as an expert and increase your visibility. Keep it simple. When I post to my blog, I typically share 3 tips or strategies. People have limited attention. You have to grab their attention and communicate something they can easily remember.

What can you do to create value for people? As an entrepreneur, you have the capability to help others by providing a solution to a common problems. Seek out opportunities to help others and your business will grow!