Attracting Ideal Clients

Success Secrets: Express Gratitude to Attract More Positive Outcomes

One of the qualities you need to possess to build a successful business is gratitude. You will benefit by being grateful for what you have in your life and in your business. It’s easy to focus on the negative. It can be hard to focus on the positive.

Make it a habit each day to express gratitude for what you have. You can do this alone and in silence or however you want. When you acknowledge what you already have that you appreciate, you are more likely to attract similar things into your life.

This practice also works with clients. Express gratitude for the clients you have. It’s also worthwhile to acknowledge your clients with thanks. Send them a thank you card. Send an ecard. Send a gift. Find some special way to say thanks for their business.

Express Gratitude to your Clients!

Take time to express gratitude and you will live a richer life. You will have riches that extend beyond wealth.

Attraction Marketing Secrets: How to Use your Blog to Attract Clients

Posting to a blog is a great way to attract clients. The internet is an amazing source of information and you can provide value by writing a blog and sharing your expertise.

People often turn to blogs because they contain specialized information. You can build an audience and attract clients if you post quality content that educates and informs people.

So, how do you get started with a blog? Here are a few quick ideas that will help you get started.

1. Select a theme and a title

A blog is a communication tool. It allows you the capability to share information that other people will find useful. In order to create a resource that people will come back to, you need to limit the topics you write about. You need to select a theme.

You also need to select a title for your blog. And you should consider using the title for the website domain or url.

2. Choose a design

Writing consistently to a blog can position you as an expert. It can help to increase your visibility. It can also help you to establish strong relationships with influential bloggers.

One of the ways you can communicate your expertise is to use a professional design for your blog. Many of the online blogging tools like Typepad offer a variety of professional templates. For a more customized design you can find a Wordpress designer who can create a customized design for you. Another tool you can use is Blogger. It’s simple and easy to use.

I use both Typepad and Wordpress. I love Typepad. I can create as many blogs as I want. Wordpress is flexible, but it’s a pain to have to debug the code at times.

A Blog is a Communication Tool that Allows you Attract Clients!

3. Add navigation options

One of the unique characteristics of a blog is the ability to sort and categorize posts by category or period (day, week, month).

Many blogging tools will allow you to create tabs with different content. This makes the blog more like a traditional website.

4. Write blog posts

One of the most challenging aspects of creating a blog is to actually post content over time. Many people create blogs but few actually post content to their blogs consistently over time.

One of the ways to simplify this process is to create a routine and create an ongoing series of posts on a topic. This is similar to the way newspapers have columns, a daily or weekly article on a topic.

For example, this blog post is part of a series of blog posts I wrote for an ebook. I wrote the ebook and now am posting to my blog one at a time. This also gives me the opportunity to optimize each post before I publish the ebook.

5. Add an opt-in box

One of the reasons to create a blog is the ability to generate leads. You can use a blog to generate leads by adding an opt-in box and offering a free resource people can opt-in to receive.

Starting a blog is a great way to share information that provides value and positions you as an expert. Select a theme that will attract attention and that you’re passionate about.

Post content to your blog consistently. Repurpose content from articles, teleseminars and classes. You will demonstrate your expertise. You will build a following. You will attract clients who want to work with you! Happy blogging!

Looking for more strategies to market your business online? Attend my Free Teleseminar on How to Market your Business Online. Click here for more details:http://bit.ly/3EhOB5

Rick Cooper

The Attraction Marketing Expert

Leverage the Power of Intention - Part 1

The Power of Intention is a powerful force that can help you massively increase your results! Are you ready to set powerful intentions?

What do you intend to do? Do you usually accomplish what you intend to do or do you fall short? Intentions are powerful. It's a mistake to set intentions and fail to follow through. It diminishes your personal power.

So, what is an intention? An intention is a desire for things to be a certain way or for you to act in a certain way. The amazing thing is that if you believe and have faith in your intentions, they will often come true in a mysterious or magical way. This is due in Iarge part to the law of attraction.

Start Small - Set an Intention to Have a Cup of Coffee!

When should you set intentions? Intentions can be set on a daily basis. You can start small and work your way up. For instance, you could have an intention to have a cup of coffee. That will lead you through a series of steps to obtaining that cup of coffee. But, it started with the intention.

In Part 2 of this post, I'll share how to set powerful intentions!

Set an intention now to learn more. To help you get started, I'm giving away books.

Click Here to Find Out How to Win Books

Rick Cooper
Sales & Marketing Success Coach

Partner with People to Team Up and Increase your Success

One of the strategies that has made me successful is to partner with people. Building a business takes time and effort. As a solopreneur, there's a lot of work to do. You can delegate tasks, but it can be challenging to hand off the right tasks.

If you want to increase your results, look for opportunities to team up. I value people and look for people to partner with. I have been fortunate to find many other entrepreneurs to work with over the last 6 years.

I have gained value from working with coaches and mentors. I have also gotten a lot of value from the relationships I have developed with my fellow business owners.

I recently teamed up and wrote a book with Joy Klepac, Todd Lay, Sonika Tinker, Brian Brunckhorst, Linda Distler and Keith Huggett.

The book is called Seize your Opportunities. It's a collection of tips, strategies and stories to help you identify opportunities to help you succeed in your business.

Seek Out People You Can Partner With!

Who can you partner with? How would you benefit from developing relationships with other business owners?

I encourage you to actively seek out people you can partner with. It can make all the difference in the world!

Click Here to Get your Copy of Seize your Opportunities

Create Value for Clients

If you want to get more clients and grow your business, look for ways to create value for clients. I love owning my own business. As an entrepreneur success coach, I work with entrepreneurs who want to grow their business. I love being able to help people.

What can you do to create value for clients? Look for ways to provide information and resources that will help clients and prospective customers.

Set an intention now to look for ways to add value on a regular basis. This one of the true joys of entrepreneurship: the ability to leverage your creativity to help others.

Here are 3 quick ways to add value to clients:

1) Share a blog post

The internet today provides a wealth of information. Make a list of blogs you want to regularly visit. Take time each week to look for blog posts and then share them, on social media or through email.

2) Share a resource

If you want to be useful to other people, then start looking for ways to solve other people's problems. Look for websites, tools and resources that can help to solve a common challenge. Then, be open to sharing when the opportunity arises. Some of the common challenges facing businesses today are rising debts, healthcare, employee morale and a need for new customers. Create value one-on-one when talking to people are one-to-many through email, blog posts, articles and other means.

Look for Opportunities to Share your Specialized Knowledge!

3) Share a tip

You are an expert. You know something that other people don't. And you can share that information to help other people. Look for opportunities to communicate the specialized knowledge you have. This will help to position you as an expert and increase your visibility. Keep it simple. When I post to my blog, I typically share 3 tips or strategies. People have limited attention. You have to grab their attention and communicate something they can easily remember.

What can you do to create value for people? As an entrepreneur, you have the capability to help others by providing a solution to a common problems. Seek out opportunities to help others and your business will grow!

The First Step to Attract Clients

One of the simplest steps you can take to attract clients is to simply identify your ideal clients. Yes, it's important to identify a niche market. You're going to be so much more successful in your professional services business if you choose a specific market to serve.

Here are a few of the benefits:

1. You will be able to craft a more compelling message

Don't settle for a plain message that targets everyone! Write a compelling message that speaks to your audience. People pay copywriters thousands of dollars for a compelling sales letter. Start now and use the same principles.

2. It will be easier to get referrals

Would you like to have referrals coming in every day? You're going to attract more referrals by clearly identifying and communicating who your ideal clients are. I call it planting a seed.

3. You can become recognized as THE expert for your market

Experts get paid more. Need I say more? Okay. You will attract the best clients by demonstrating your expertise. Write, speak, and get publicity. It all helps!

Craft a Compelling Message that Attracts Clients!

What's your next step in identifying your ideal clients? This is not a one time activity. You should evaluate your client base a few times a year and make sure you're on track.

Attract your ideal clients and build the business of your dreams!

Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach
http://www.RicksCooper.com

Rick Cooper Featured on Michael Michalowicz's TPE Blog!

It's always an honor to receive media attention. Publicity is one of the best forms of visibility. What are you doing to get publicity to increase your visibility?

I'm excited to announce that I was featured on Michael Michalowicz's Toilet Paper Entrepreneur (TPE) Blog! Michael is a nationally renowned author and media darling. He has a huge following and I'm excited to have the opportunity to share a marketing strategy that can help them.

Use Teleseminars to Grow your Business!

Michael posted an amazing collection of 115 Marketing Strategies for Small Business on his blog. Look for #96, Teleseminar Gold, contributed by Rick Cooper, The Attraction Marketing Expert. This is a great strategy for Coaches, Speakers and Experts. It can also be used by any entrepreneurs who want to educate and inform clients and prospects. It's a great lead generation strategy.

Are you interested in learning how to use teleseminars to grow your business?

I have a FREE resource for you:

22 Ways to Use Teleseminars to Grow your Business

Tips to Create InfoProducts from Andy Wibbels

Small Business Blogging Expert Andy Wibbels recently shared some great tips on how to create InfoProducts. Andy says,

"After you've targeted a specific niche (or lifestyle) and looked at why they go online and why we buy, and fashioned your content into net peppered with keywords and concepts in multiple media formats to bring them to our subscribe button to get them on our list. and plugged them into the almighty product funnel - what do you sell them?"

Andy goes on to provide a framework for how to think out product creation. He shares some great insights that will help you think about the big picture of how you provide value to prospective clients.

I recommend you spend some time thinking strategically about your business and identify one product to create. Then, focus on getting it done. InfoProducts can take anywhere from an hour to 3 months or more to create. Develop a product creation strategy and build time into your schedule to work on creating products. This is an excellent attraction marketing strategy.

Niche Marketing for Coaches

"Do you think a coach needs a niche in order to succeed?"
No.  But, I think most coaches will find success more quickly once they do select the right niche market for them. And, it will make the marketing process so much simpler and more effective.

Yes, a lot of this does come down to marketing. It has to do with who you want to serve. Another way to look at it is, "Who do you do your best work with?" Why not focus on them?

When Should you Select a Niche Market?
I selected a niche market before I ever served my first client. My initial market was too broad and my message wasn't specific, appealing and compelling enough. And my business model was not profitable. I have since adjusted my niche market three times and am now satisfied I'm serving the right clients. And my clients are getting results.

I think you can select a niche market at any time and you can also change it. The main challenge is that it costs money to change your brand, your message and your marketing materials. And changes can create confusion in the marketplace. But, as time goes on, people who will come to know you, you will attract your ideal clients, and they will refer you. And your alliance partners will also refer and help you.

I do think there is an intuitive component to selecting a niche market, but I don't see a problem with selecting a market before you have figured it all out.

Rick's Niche Market:
I work with entrepreneurs who want to grow their business. I help them make more money and spend less time doing it. I specialize in working with Coaches, Speakers and Experts. I help them attract their ideal clients.

I have a broad market and a niche market. I see myself as a Coach, but I am also an Author and a Speaker. And I create products (books, workbooks, audio programs, home study courses, etc.) that are applicable to my broader market also.

Who Do You Do Your Best Work With?

Niche Market Challenges:
The trouble with a niche market is it can drive away prospective customers for products and programs. However, it does allow you to target your marketing message so it really appeals to your ideal clients. A niche market is very important for identifying your coaching clients. In my opinion, one-on-one clients should be from your niche market. It's who you do your best work with. And taking on anyone as a client can lead to problems and a lack of results. It's better to refer a coaching client who is not a good fit for you.

I have learned from Michael Port, Andrea Lee, Jeff Sooey and others who understand the coaching community and what works for coaches. And online marketing lends itself to a niche focus.

Coach Websites and Marketing Materials:
I've seen too many boring (and ineffective) coaches websites that give me no clue as to who the coach best serves. And that makes it tough to identify who to refer them. And it does nothing to generate a lead to advance the enrollment process. You want to have your website and other marketing materials attract clients and generate leads. And the rest is up to you.

If you want to attract your ideal clients, you need to select a niche market.

I have spoken to some coaches that do not have a niche market and are happy to serve a variety of clients. Maybe that works fine for them.

Become a Go To  Person People Can Easily Refer:
For coaches who are all over the map, it can hold them back from becoming a "Go To" person who solves a particular type of problem.

Your niche market may not simply be about who you serve, but the types of problems you solve. Be known for something. Make yourself easy to refer. Increase your visibility. Provide tips, strategies and ideas that help people. And that will bring your ideal clients to your doorstep.

In the End, It's Up to You:
There's more than one way to build a successful coaching practice. Attract your ideal clients and build the business of your dreams!

Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach
http://www.RicksCooper.com
http://www.Twitter.com/RickCooper

Source: Content was original posted in the New Coach Connection Forum by Rick Cooper

Attraction Marketing Tips - New Blog Series

Would you like to attract more of your ideal clients? Great! I'm going to share a series of Attraction Marketing Tips with you. I'll be posting a new tip each week.

I need your feedback! Let me know what Attraction Marketing topics you would like me to cover.

Share your Feedback:

• Post a comment on this blog
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• Send me an email message at blog(at)ThePDApro.com

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Thanks! I look forward to hearing from you!

Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach
http://www.RicksCooper.com