LinkedIn is a great social network for connecting with your ideal clients. As much as I like Facebook, I think LinkedIn offers more of an ability to connect with a Person of Influence (POI).
One of the best places to find your ideal customers and clients is in LinkedIn Groups.
Here are 3 quick tips to leverage LinkedIn Groups:
1) Focus on adding value
Make sure that you share information that people want to read. One great strategy is to include a link out to your blog post. This will help to position you as an expert. It will also allow you to generate leads if you have an opt in box on your blog.
2) Connect with people you meet in groups
After you have interacted with people a few times in a LinkedIn Group, then send them an invitation to connect.
LinkedIn Groups also gives you the capability to follow people. This is similar to the way Twitter works. It's an easy to build a base of followers who read your posts and comments.
3) Send personal messages to people on LinkedIn
What good is a network unless you actually intend to communicate with people. Make time every day to reach out to someone on LinkedIn and send a personal message. Share a resource, congratulate them on a recent success or ask them for 5 minutes to chat by phone.
LinkedIn Groups is a great tool for making connections with powerful and influential people. Set a goal now to leverage this tool to grow your business.
Online Marketing and Social Media Trainer