Attracting Ideal Clients

Attraction Marketing Secrets: How to Use Email to Generate Leads and Earn Sales

Email marketing is one of the most cost effective strategies to communicate your message to prospective clients. Building a permission based email list is a great strategy to leverage the internet.

You can create short text based email messages or very professional, graphic laden messages. There are benefits to each.

Here are some quick tips to make your email messages more effective:

1. Develop a communication schedule

When you first get started, you can skip this step. But, the more messages you send, the more it becomes necessary to schedule your email communications so you don’t over-market to your list.

Use a word processing file or a spreadsheet to list the days of the month, your target audience and the message. Then, make a note when you email the message.

2. Write compelling email messages

Many of the top internet marketers use short text email messages to market their products online with great results. You can use the same strategy.

Send Email Messages Consistently to your List!

You can also use an email marketing tool like Constant Contact to send professional looking email messages. Keep your messages simple and send them consistently. The more complex the email, the harder it is to maintain over time. If you create an ezine, don’t add make it too long. Keep it simple and people will be more likely to read it.

3. Include a strong call to action

The purpose of a promotional email message is to drive traffic to a web page. Don’t worry about making the sale. Just get the click. Keep the copy short and compelling and then lead your prospect to a website.

4. Schedule messages for maximum response

When you send a message may be as important as what’s in the message. Most people receive too many email messages and don’t open all the messages they receive. You need to time your message to go out when you expect people to read it. Some people think Tuesday is a great day to send messages. People are caught from their Monday email and might be more likely to open a message with a compelling subject line.

One of the most important elements for having someone open an email message is the subject line. Make the subject line interesting and enticing.

5. Track your results and make adjustments

Marketing is an art as much as it is a science. If you want to increase your results, you will need to track your results and make adjustments along the way.

Many of the top marketers in the world use email to generate sales online. You can use email marketing to grow your business. You can use it to develop trust and rapport, offer special discounts and generate sales online.

Rick Cooper
The Attraction Marketing Expert
Sales and Marketing Success Coach

Join me for a Free Teleseminar on December 30th:

How to Market your Business Online

Click here for more details:
http://bit.ly/3EhOB5

Attraction Marketing Secrets: How to Use your Blog to Attract Clients

Posting to a blog is a great way to attract clients. The internet is an amazing source of information and you can provide value by writing a blog and sharing your expertise.

People often turn to blogs because they contain specialized information. You can build an audience and attract clients if you post quality content that educates and informs people.

So, how do you get started with a blog? Here are a few quick ideas that will help you get started.

1. Select a theme and a title

A blog is a communication tool. It allows you the capability to share information that other people will find useful. In order to create a resource that people will come back to, you need to limit the topics you write about. You need to select a theme.

You also need to select a title for your blog. And you should consider using the title for the website domain or url.

2. Choose a design

Writing consistently to a blog can position you as an expert. It can help to increase your visibility. It can also help you to establish strong relationships with influential bloggers.

One of the ways you can communicate your expertise is to use a professional design for your blog. Many of the online blogging tools like Typepad offer a variety of professional templates. For a more customized design you can find a Wordpress designer who can create a customized design for you. Another tool you can use is Blogger. It’s simple and easy to use.

I use both Typepad and Wordpress. I love Typepad. I can create as many blogs as I want. Wordpress is flexible, but it’s a pain to have to debug the code at times.

A Blog is a Communication Tool that Allows you Attract Clients!

3. Add navigation options

One of the unique characteristics of a blog is the ability to sort and categorize posts by category or period (day, week, month).

Many blogging tools will allow you to create tabs with different content. This makes the blog more like a traditional website.

4. Write blog posts

One of the most challenging aspects of creating a blog is to actually post content over time. Many people create blogs but few actually post content to their blogs consistently over time.

One of the ways to simplify this process is to create a routine and create an ongoing series of posts on a topic. This is similar to the way newspapers have columns, a daily or weekly article on a topic.

For example, this blog post is part of a series of blog posts I wrote for an ebook. I wrote the ebook and now am posting to my blog one at a time. This also gives me the opportunity to optimize each post before I publish the ebook.

5. Add an opt-in box

One of the reasons to create a blog is the ability to generate leads. You can use a blog to generate leads by adding an opt-in box and offering a free resource people can opt-in to receive.

Starting a blog is a great way to share information that provides value and positions you as an expert. Select a theme that will attract attention and that you’re passionate about.

Post content to your blog consistently. Repurpose content from articles, teleseminars and classes. You will demonstrate your expertise. You will build a following. You will attract clients who want to work with you! Happy blogging!

Looking for more strategies to market your business online? Attend my Free Teleseminar on How to Market your Business Online. Click here for more details:http://bit.ly/3EhOB5

Rick Cooper

The Attraction Marketing Expert

Time for a Change – How to Improve your Blog

Make your blog more relevant and effective. Have you ever felt like your blog was ready for a facelift? What’s holding you back from making the change?

I recently decided to make some changes to my blog. I just felt like it wasn’t looking as good as it could.

How long did it take me to make the changes? About 10 minutes!

How did I do it? I used Typepad. I’ve had the opportunity to use Wordpress, Blogger and Typepad. While Wordpress sites look great, they’re not the easiest to change. And you might need help from a Wordpress developer to make the changes.

I haven’t used Blogger in years, but the interface seemed a little clunky to me. Maybe it’s changed since then.

On the other hand, Typepad is easy and flexible. It’s to blogging what Constant Contact is to email marketing: simple, flexible and cost effective.

If you feel like your blog is due for a change, then just do it. You can make a plan if you want, but it’s okay to just pick a new template and go with it. Change doesn’t have to be hard!

Rick Cooper
Sales & Marketing Success Coach

Create Value for Clients

If you want to get more clients and grow your business, look for ways to create value for clients. I love owning my own business. As an entrepreneur success coach, I work with entrepreneurs who want to grow their business. I love being able to help people.

What can you do to create value for clients? Look for ways to provide information and resources that will help clients and prospective customers.

Set an intention now to look for ways to add value on a regular basis. This one of the true joys of entrepreneurship: the ability to leverage your creativity to help others.

Here are 3 quick ways to add value to clients:

1) Share a blog post

The internet today provides a wealth of information. Make a list of blogs you want to regularly visit. Take time each week to look for blog posts and then share them, on social media or through email.

2) Share a resource

If you want to be useful to other people, then start looking for ways to solve other people's problems. Look for websites, tools and resources that can help to solve a common challenge. Then, be open to sharing when the opportunity arises. Some of the common challenges facing businesses today are rising debts, healthcare, employee morale and a need for new customers. Create value one-on-one when talking to people are one-to-many through email, blog posts, articles and other means.

Look for Opportunities to Share your Specialized Knowledge!

3) Share a tip

You are an expert. You know something that other people don't. And you can share that information to help other people. Look for opportunities to communicate the specialized knowledge you have. This will help to position you as an expert and increase your visibility. Keep it simple. When I post to my blog, I typically share 3 tips or strategies. People have limited attention. You have to grab their attention and communicate something they can easily remember.

What can you do to create value for people? As an entrepreneur, you have the capability to help others by providing a solution to a common problems. Seek out opportunities to help others and your business will grow!

The First Step to Attract Clients

One of the simplest steps you can take to attract clients is to simply identify your ideal clients. Yes, it's important to identify a niche market. You're going to be so much more successful in your professional services business if you choose a specific market to serve.

Here are a few of the benefits:

1. You will be able to craft a more compelling message

Don't settle for a plain message that targets everyone! Write a compelling message that speaks to your audience. People pay copywriters thousands of dollars for a compelling sales letter. Start now and use the same principles.

2. It will be easier to get referrals

Would you like to have referrals coming in every day? You're going to attract more referrals by clearly identifying and communicating who your ideal clients are. I call it planting a seed.

3. You can become recognized as THE expert for your market

Experts get paid more. Need I say more? Okay. You will attract the best clients by demonstrating your expertise. Write, speak, and get publicity. It all helps!

Craft a Compelling Message that Attracts Clients!

What's your next step in identifying your ideal clients? This is not a one time activity. You should evaluate your client base a few times a year and make sure you're on track.

Attract your ideal clients and build the business of your dreams!

Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach
http://www.RicksCooper.com

Tim Lock is the May 13th Guest on Attracting Ideal Clients Show

Tune in on May 13th for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to improve your website to generate more leads and get more clients.

Improve your Website to Attract Clients
May 13th (Episode 28)
6pm Pacific / 8pm Central / 9pm Eastern

Your website is now your calling card. It needs to communicate who you are and what you do. And it needs to work for you. Your website should generate leads for new business. What can you do to improve your website?

In this program you learn:
* Why Content is King.
* Design style tips.
* How to choose the right colors.
* Insure your site looks the way it should no matter who views it.
* How to easily and effectively track your website visitors.

Special Guest: Tim Lock
Tune in monthly on the 2nd Wednesday at 3pm Pacific Time:
http://www.blogtalkradio.com/thepdapro

Listen online (live or archived)
Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest: Tim Lock

Tim Lock is a website designer with a passion for helping small business owners transform their website into a lead generation machine. He has been entrepreneur since the age of 10 and understands the challenges business owners face every day. He has over 10 years of technical support experience which gives him the ability to quickly trouble sneaky website problems and the empathy to explain technical processes in simple terms. His website is http://TheSeattleSeven.com.

Rick S. Cooper, MBA
The Attraction Marketing Expert
Entrepreneur Success Coach

Rick Cooper Featured on Michael Michalowicz's TPE Blog!

It's always an honor to receive media attention. Publicity is one of the best forms of visibility. What are you doing to get publicity to increase your visibility?

I'm excited to announce that I was featured on Michael Michalowicz's Toilet Paper Entrepreneur (TPE) Blog! Michael is a nationally renowned author and media darling. He has a huge following and I'm excited to have the opportunity to share a marketing strategy that can help them.

Use Teleseminars to Grow your Business!

Michael posted an amazing collection of 115 Marketing Strategies for Small Business on his blog. Look for #96, Teleseminar Gold, contributed by Rick Cooper, The Attraction Marketing Expert. This is a great strategy for Coaches, Speakers and Experts. It can also be used by any entrepreneurs who want to educate and inform clients and prospects. It's a great lead generation strategy.

Are you interested in learning how to use teleseminars to grow your business?

I have a FREE resource for you:

22 Ways to Use Teleseminars to Grow your Business

Seize your Social Media Opportunities Interview with Rick Cooper

Social media creates many opportunities to grow your business. I love the ability to build relationships in my home town and across the world.

Social networking is similar to networking at events. It's just faster and easier. It takes a little longer to develop good, strong relationships. But, it's nonethelesss possible to create outstanding, mutually beneficial relationships.

One of the relationships I have developed is with Social Media Expert Brian Adrian. Brian and I connected through Twitter. We initially connected by replying to messages we had posted publicly on Twitter. That led to a few direct messages and then email exchanges.

I will talk to Brian for the first time April 1st by phone as I'm being interviewed on his BlogTalkRadio Show. That is the power of social media!

One of the reasons that became possible is that I am very transparent on the internet. I put myself out there as an expert. I share information daily that helps create value for people. I am honest and sincere and I strive to do my best.

Share Information and Create Value

I follow a simple rule in marketing my business. I make my messages are 80% informational and 20% promotional. I look for ways to share information and create value and as an aside, I promote my business. I think you can be successful by being of service to other people. And I get a lot of positive feedback from people because of that.

What opportunities do you have to leverage social media?

Listen to the Interview: Seize your Social Media Opportunities

I invite you to listen to my interview with Brian Adrian. The topic is Seize your Social Media Opportunities. Click here for more details.

Permission Based Marketing through Free Offers

Seth Godin has literally written the book on Permission Marketing. I recommend any one of his books to learn how to apply a permission based marketing philosophy.

We live in an age when people marketed are marketed to constantly. So, what can you do to cut through the noise and create results? If you want to build a successful business, you need to ask for permission to market to people.

Traditional Advertising:
There are traditional forms of advertising which interrupt you, whether on radio, TV, or even in print media. Permission is assumed because people understand when they turn the radio station or TV channel, they will hear or see commercials at some point.

Email Marketing:
One of the most powerful tools to create leverage in your business is through email marketing. We're not talking about spam. We're talking about legitimate opt-in requests. I use a double opt-in process for added verification. I would rather err on the conservative side.

People may still perceive your messages as spam and block you. But, ultimately, they gave you permission to send them messages. Pay attention to how many messages you send and make the content valuable.

Comply with the Can Spam Act (in the U.S.) and make sure that people who subscribe to your email list have the option to unsubscribe at any time.

Publicity:
Publicity is one of the most effective forms of communication because it is typically not perceived as advertising. You must be prepared to lose control of the message though. There is value in telling compelling stories and simply being visible in the media eye. It creates interest and attracts people.

There is a learning curve to become expert at communicating with the media and creating value for consumers. But, it's worth the effort.

Build Relationships with a Diverse Community of People

Social Media:
The internet has created many opportunities to reach consumers with your message. While many companies use banner advertisements and pay per click ads, there are many tools to reach people through social media. Blogs are a great tool to demonstrate expertise in a specific area and communicate value. You can build a loyal readership and use opt-in offers for permission based email offers.

Social media sites including Twitter and Facebook allow the opportunity to build relationships with a diverse community of people including your ideal clients. Social media environments create an ongoing conversation and dialogue that everyone can tap into by exchanging information.

Free Offers:
So, how can you use the internet to grow your client base? I recommend the 80/20 Rule. Always seek to make your communications 80% informational and only 20% promotional. If in doubt, provide more information and less promotion.

Focus on building relationships. Think of people first and then about your specific goals and objectives. Social media is self-regulating. Spammers are quickly outed and banned from sites. Make sure that you obey the rules of the site and are considerate of other members.

People are willing to provide their contact information in exchange for information they need. Just be sure to follow through on your commitments and deliver what is promised.

As for what to makes a compelling free offer, that's the subject of another post.

Attraction marketing starts with offering information and resources that are valuable for your ideal clients. Strive to create value for others and your business will grow!

Want to learn how to leverage social media to grow your business? Attend our free webinar on Secrets to use Twitter to Grow your Business.

Develop a Social Media Marketing Program

Are you wondering how to leverage social media in your marketing efforts? Do you currently just wander from site to site adding a little value here and a little value there? It's time to develop a Social Media Marketing Program.

Lee Odden posted on Blog Business Consulting compares and contrasts a traditional direct mail campaign against a social media marketing program. Lee says,

"With social media marketing, there is an assumption that there is already involvement with the social communities involved - profile(s), network of friends, content submission, voting and participation. That’s the big mistake most marketers make when trying to promote products and services on the social web. They’ll create an account on a social media site, put up some content and expect the social media world to be their oyster without having built a network first."

Leverage Social Media in Your Business!

Lee offers 11 specific strategies to include in your social media marketing program. For example, he writes, "Reach out to influentials on a one to one basis, recognizing them for sharing their opinion, explaining the offer and your goals - ask them to join in in spreading the good word. Explain what’s in it for them and what’s in it for the community."

What can you do to leverage social media in your business? What can you do to create more value for your network. Take a step back and develop a social media marketing program.