While print media coverage can have a long life, radio interviews can help you communicate a message and develop trust and rapport with a large audience. The media loves people that can communicate a clear message quickly and easily with a little personality.
1. Select your message
To get an interview on the radio, you need to be able to speak clearly and easily and engage your interviewer in a dialogue. Your host is the star of the show and they're in charge. You're the guest and your message is the entertainment. So, be entertaining and stick to your message. Keep your message simple.
2. Script your interview content
If you want to communicate effectively, you need to script your content. That doesn't mean reading from a script during an interview. It does mean learning your content inside and out, backwards and forwards.
3. Contact the media
You need to be proactive if you want to book an interview on the radio. You're going to have to pick up the phone, call the media and pitch your story to them. Keep your conversations brief and to the point whenever you talk to the media. Find out if they're on deadline and if so, keep it very brief or call back when they have more time.
4. Prepare for your interview
Take time to prepare for your interview. Review your script and role play the interview. Practice until you are comfortable.
Radio interviews are a great way to get publicity, especially if you have a great voice and you can speak with confidence. Practice till perfect and start booking interviews.