Attracting Ideal Clients

Attraction Marketing Secrets: Book a Radio Interview

While print media coverage can have a long life, radio interviews can help you communicate a message and develop trust and rapport with a large audience. The media loves people that can communicate a clear message quickly and easily with a little personality.

1. Select your message

To get an interview on the radio, you need to be able to speak clearly and easily and engage your interviewer in a dialogue. Your host is the star of the show and they're in charge. You're the guest and your message is the entertainment. So, be entertaining and stick to your message. Keep your message simple.

2. Script your interview content

If you want to communicate effectively, you need to script your content. That doesn't mean reading from a script during an interview. It does mean learning your content inside and out, backwards and forwards.

Pick up the Phone and Call the Media!

3. Contact the media

You need to be proactive if you want to book an interview on the radio. You're going to have to pick up the phone, call the media and pitch your story to them. Keep your conversations brief and to the point whenever you talk to the media. Find out if they're on deadline and if so, keep it very brief or call back when they have more time.

4. Prepare for your interview

Take time to prepare for your interview. Review your script and role play the interview. Practice until you are comfortable.

Radio interviews are a great way to get publicity, especially if you have a great voice and you can speak with confidence. Practice till perfect and start booking interviews.

Rick Cooper
Marketing Coach

Attraction Marketing Secrets - How to Get Publicity With a Press Release

One of the best attraction marketing strategies available is to get publicity. You can increase your visibility by getting coverage from the media. It’s not an easy task, but if you have a timely message, you can do it.

After you develop a publicity strategy and a plan, the first step to get publicity is to write a press release. This critical document is used by the media to identify trends, locate experts, and select story ideas.

1. Select a message

Getting publicity takes consistent effort and it takes a consistent message. Select a message you will communicate frequently over a period of 3-4 months. Write a series of press releases that focus on different aspects of the message. Make direct contact with the media, pitching your story and offering to be interviewed on the topic.

The press release should not be about your business. It shouldn’t be about you. It should be about a specific group of people. For example, you could write about baby boomers, small business owners or retirees. Your message should appeal to your ideal clients because that is ultimately who you want to reach.

Your press release should be newsworthy and should tap into the theme of hot topics and current trends in the news. It doesn’t have to be related to what you do as a business owner. But, that’s always a plus. Just remember not to promote. You are the expert!

2. Create a compelling title

Just like an article needs a compelling title, so does a press release. Look for examples of press release titles on PRNewswire.com. Don’t look at corporate press releases. In general, their press releases are boring are all about me, me, me. Keep your title simple and focus on the benefits of the message. You want to draw people in with the title.

Make Your Press Release Newsworthy!

3. Craft an informative opening paragraph

Keep your message focused and use the opening paragraph of a press release to communicate the who, what, when where and why. Include your city at the start of the paragraph. You can include a date or leave it off.

Grab the attention of the media and draw them into the press release. Give people a reason to read further. State the problem and explain that there is a solution.

4. Draft the press release

Draft an outline of the content and write the press release. Focus on providing value. If you want to get the media’s attention use the press release to provide tips and strategies that will be meaningful to an audience the media is trying to reach.

One of the strategies you can use in communicating with the media is to share 3 tips or strategies. If you have the opportunity to be interviewed by the media, you can’t ramble on, you need to be very focused.

Most people have a difficult time communicating a clear, consistent message. They’re all over the place. If this sounds like you, you need to invest some time in boiling your message down to its basics.

5. Quote yourself as an expert

One of the differences between an article and a press release is the opportunity to position yourself as an expert in a press release. Quote yourself in the press release 2-3 times. For example, “According to Rick Cooper, The Attraction Marketing Expert, “A press release can help you book an interview on radio or TV or be quoted in print media.””

Use words like “according to, says, said, indicates, states, stated, and shared. It might be uncomfortable in the beginning to write about yourself in the third person. Imagine someone else is writing the article for you. Do not list yourself as the media contact. Use someone else’s name.

A press release is a great tool to help you craft a compelling message for your publicity campaign. Post your press release on the internet, send it by email and include it in packages to the media. With consistent effort, you will get visibility and ultimately publicity. Read Guerrilla Publicity by Jill Lublin and Rick Frishman. Be persistent and seek out additional resources to help you learn how to get publicity.

Rick Cooper
Marketing Coach

5 Tips to Get More Speaking Engagements

Experts gets more clients! You can use public speaking to increase your visibility. You may also have the opportunity to generate leads or sell products.

Public speaking is a great way to find clients. When you stand at the front of the room, people will perceive you as an expert.

So, where can you go to speak?

Here are 5 tips to get more speaking engagements:

1. Service organizations

Call your local Kiwanis or Rotary club. They are always looking for speakers. Also, check out Meetup groups including Successful Thinkers.

2. Professional associations

There are many great professional associations for specific industries or careers. Make a list of associations and ask for referrals. Check out their local website and look for the Program Director. Network with other professional speakers. I attend the Sacramento Speakers Network. Look for a group in your local area or start your own Meetup group. After you deliver a speech, refer other speakers to them.

3. Companies

Do you have a topic that would interest sales professionals? Call the sales manager or owner of a small to medium size business to book a free local talk. Offer to speak for 30 to 45 minutes at their weekly meeting.Make the talk motivational, as well as providing ideas they can implement.

4. Conferences and Events

There are a lot of events that feature speakers. Many conference organizers hire professional speakers so they know they are getting a good speaker. There are also a lot of smaller events that feature unpaid speakers. Keep an eye out for local events. Connect with your local chamber of commerce and look for flyers for upcoming events.

5. Host your own event

This one is the most challenging to pull off. You need to book a venue or find a place to host the event free. You need to market and promote the event. You need to make confirmation calls. And you need to arrive before and stay after the event. There are also decisions about whether you will serve food, allow time for networking, and how to handle registration. Other than that, it's a great strategy.

Public speaking is one of the most powerful ways to grow your business. You will literally have people beating down your door wanting to talk with you because you have the answers.

Make sure you take the time to develop your speaking content. Write a script, memorize it and practice. Practice, practice, practice. Get clear about your goals for the speech.

One word of caution, be sure to get approval in advance before you attempt to generate leads or sell products during a speech. Many associations have strict rules against selling. Learn what you can in advance about their rules. Then, make a specific request. If they say yes, then you're good to go.

You are an expert! Now, get out there and speak!

Rick Cooper
Marketing Coach

Join me for a Free Teleseminar:

How to Position Yourself as an Expert

Click here to register for the call or request the recording:

http://bit.ly/cvubut

Michael Port Wins Best Marketing Book of 2008

Michael Port, The Guy to Call When You're Tired of Thinking Small, was awarded Best Marketing Book of 2008 for Beyond Booked Solid. The award is from Marketing Over Coffee, part of their 23rd Annual Marketing Over Coffee Awards.

I have had the great opportunity to be coached and mentored by Michael through his highly successful Product Factory Coaching Program. Michael is a marketing genius and follows in the footsteps of Seth Godin, of Permission Marketing fame, and Jay Conrad Levinson, Guerrilla Marketing.

Click here for more details about Michael Port.

Defining your Niche Market

Do you have a niche market? Have you clearly defined who you're trying to reach?

I enjoy talking to people who are trying to get clear on who they want to serve. Many entrepreneurs have not taken enough time to really define their niche market. And instead, their message doesn't really communicate effectively to anyone in particular. Coaches, speakers and experts need to get very clear about their ideal clients in order to attract them.

Here are three quick ideas to help you define your niche market:

Who do you serve?

Get clear about your ideal client. Think about who you want to serve. What are the demographics of your ideal client? What is their gender? How old are they? What are they interested in? What challenges do they struggle with?

Get Clear About Your Ideal Client!

What problems do you solve?

Are you an expert? Do you specialize in solving a particular problem? Do you offer specific solutions to people's problems? What type of problems do you enjoy solving?

Think of one person who is your perfect client.

One of the best exercises is to envision one person who best symbolizes your ideal client. Get very clear about what that person looks like and acts like. How do they dress? What is their attitude? What are they trying to accomplish? Now, when you sit down to write an email message to your list, think of that person!

What are you doing to attract clients?

Is it just my imagination or have people slowed down their efforts to attract clients? I think the whole world just slowed down over the last few weeks to watch the financial crisis in the same way as traffic slows down to gaze at a car accident on the side of the road!

Get over it! If you want something to happen, you're going to have to do it yourself! Life goes on.

So, by all means, keep taking action. Keep looking for opportunities to grow your business. The interesting thing is that people will keep doing business. Sure, people have tightened their purse strings for the moment, but things will ramp up again.

Use the pause to reflect and to think about your strategy. This is a good time to look back at what's working and what's not. Make some changes and get going again.

Look for opportunities to grow your business!

If you'd like some great ideas on how to improve your strategy, join us for the next Success Strategies Call.

Jill Lublin September 3rd Guest on Attracting Ideal Clients Talk Show

Tune in on September 3rd for Attracting Ideal Clients, aired on BlogTalkRadio. We'll be talking about how to get referrals, build your client base, and expand your business by making a name for yourself.

Attracting Ideal Clients on BlogTalkRadio
How to Get Referrals, Build your Client Base, and Expand your Business by Making a Name for Yourself
September 3rd (Episode 20)
3pm Pacific / 5pm Central / 6pm Eastern

Special Guest: Jill Lublin

Tune in every Wednesday at 3pm Pacific Time:

http://www.blogtalkradio.com/thepdapro

Listen online (live or archived) or call (646) 478-4558 and ask a question during the show.

Click Here to Set a Reminder for the Show

Subscribe to the podcast - Click the link below or copy and paste link into iTunes:
http://feeds.feedburner.com/AttractingIdealClients

About our Guest:
Jill Lublin, Author, Speaker and Founder of Promising Promotion 

Praised as a modern-day Dale Carnegie for how to be influential, Jill Lublin authored the bestselling book Get Noticed…Get Referrals:  Build Your Client Base and Your Business by Making a Name for Yourself (McGraw-Hill, June 2008).  She is also the coauthor of two other national bestselling books, Networking Magic which rose to #1 on the Barnes and Noble charts for three weeks, and Guerrilla Publicity, the PR bible.  Jill is the founder of GoodNews Media, Inc. and hosts the TV program, Messages of Hope, and the nationally syndicated radio show, Do the Dream. In addition she has created two audio programs, three DVD training videos, and a workbook.

Jill is a popular international speaker who teaches powerful publicity, networking, and how to be influential techniques. As the CEO of the strategic consulting firm, Promising Promotion, Jill has trained companies in innovative techniques to improve bottom line results. In the past twenty years, she has worked with ABC, NBC, CBS, and other national media, and knows what the media wants.

Jill has been featured in The New York Times, Women’s Day, Fortune Small Business, Inc, and Entrepreneur Magazine, and on ABC and NBC radio and TV national affiliates. 
Her website is:  www.JillLublin.com.

Rick S. Cooper, MBA
The Sales Results Expert
Business & Technology Coach