Attracting Ideal Clients

Marketing Quote: Leo Burnett

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

~Leo Burnett

Create Value for Clients

If you want to get more clients and grow your business, look for ways to create value for clients. I love owning my own business. As an entrepreneur success coach, I work with entrepreneurs who want to grow their business. I love being able to help people.

What can you do to create value for clients? Look for ways to provide information and resources that will help clients and prospective customers.

Set an intention now to look for ways to add value on a regular basis. This one of the true joys of entrepreneurship: the ability to leverage your creativity to help others.

Here are 3 quick ways to add value to clients:

1) Share a blog post

The internet today provides a wealth of information. Make a list of blogs you want to regularly visit. Take time each week to look for blog posts and then share them, on social media or through email.

2) Share a resource

If you want to be useful to other people, then start looking for ways to solve other people's problems. Look for websites, tools and resources that can help to solve a common challenge. Then, be open to sharing when the opportunity arises. Some of the common challenges facing businesses today are rising debts, healthcare, employee morale and a need for new customers. Create value one-on-one when talking to people are one-to-many through email, blog posts, articles and other means.

Look for Opportunities to Share your Specialized Knowledge!

3) Share a tip

You are an expert. You know something that other people don't. And you can share that information to help other people. Look for opportunities to communicate the specialized knowledge you have. This will help to position you as an expert and increase your visibility. Keep it simple. When I post to my blog, I typically share 3 tips or strategies. People have limited attention. You have to grab their attention and communicate something they can easily remember.

What can you do to create value for people? As an entrepreneur, you have the capability to help others by providing a solution to a common problems. Seek out opportunities to help others and your business will grow!

Defining your Niche Market

Do you have a niche market? Have you clearly defined who you're trying to reach?

I enjoy talking to people who are trying to get clear on who they want to serve. Many entrepreneurs have not taken enough time to really define their niche market. And instead, their message doesn't really communicate effectively to anyone in particular. Coaches, speakers and experts need to get very clear about their ideal clients in order to attract them.

Here are three quick ideas to help you define your niche market:

Who do you serve?

Get clear about your ideal client. Think about who you want to serve. What are the demographics of your ideal client? What is their gender? How old are they? What are they interested in? What challenges do they struggle with?

Get Clear About Your Ideal Client!

What problems do you solve?

Are you an expert? Do you specialize in solving a particular problem? Do you offer specific solutions to people's problems? What type of problems do you enjoy solving?

Think of one person who is your perfect client.

One of the best exercises is to envision one person who best symbolizes your ideal client. Get very clear about what that person looks like and acts like. How do they dress? What is their attitude? What are they trying to accomplish? Now, when you sit down to write an email message to your list, think of that person!